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Today's digital consumer is a generation NOT dependent on age. The use of Content Marketing, Social Media and SEO allow us to put our products and services in front of the Connected Generation consumer in their time of need. Are you capturing the Connected Generation consumer?
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Marketing to
The Connected Generation
We are no longer the
Gatekeepers of our
Expertise
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46% of Daily Internet Searches are for Products and Services
20% of which are Local Business Searches...
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We must capture these searches to grow our business
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The consumers performing these searches are the Connected Generation...
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Text
This is the Connected Generation
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This is the Connected Generation
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This is the Connected Generation
The Connected Generation communicates, builds
relationships and makes buying decisions using
digital and social media.
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...age does NOT matter when marketing to the Connected Generation.
The Connected Generation does NOT usethe Phone Book.
and resisttraditionalInterruptionmarketing
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86% of all TV Viewers Skip Ads
The Connected Generation chooses you...
...on their own time
...based on their own research and
...their own belief in value your business provides.
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In order to be chosen, we must first be found...
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It all starts with...
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GoogleRewards
Those Who
Serve the
Connected Generation
The Connected Generation communicates, builds
relationships and makes buying decisions using
digital and social media.
Are you capturing theConnected Generation?
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Content Marketing that Captures the
Connected Generation
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I am Ryan Hanley
• Director of Marketing, CIC– The Murray Group Insurance
Services, Inc
• Creator of– Content Warfare Blog– www.RyanHanley.com
• Producer of– The Content Warfare Podcast– www.ContentWarfarePodcast.com
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