MarketMix 2012 Banyan Branch

Confidential 1

MarketMix 2012: Return on Relationships, Happiness with Ben Huh & More

Presented By:

Andrea Hofer, Sr. Community Manager

Amy Rainey, Account Manager

4/3/2012

Confidential 2

MarketMix 2012 was held March 20 at Bell Harbor Conference Center in Seattle.

Here are some of the key takeaways and great quotes:

4/3/2012

Confidential 3

“CEOs talk ROI but decide budgets on a feeling. Social media is about feeling.”

4/3/2012

– Ted Rubin of Collective Bias

Confidential 4

“Social media drives engagement; engagement drives loyalty; loyalty correlates directly to increased sales.”

4/3/2012

– Ted Rubin of Collective Bias

Confidential 5

“80% of people watching TV are mobile multi-tasking: email, text, talk, or social networking. 15% are using phones the entire time they are watching TV.”

4/3/2012

– “New Ways of Looking at TV” breakout session

Confidential 6

“57% of companies have acquired customers through a blog.”

4/3/2012

– Andy Boyer of Relaborate

Confidential 7

“Make sure you have your social properties and social campaigns on clients’ email unsubscribe page.”

4/3/2012

– Laura Ashley of TailoredMail

Confidential 8

“The Internet has created more drive for people to connect in real life, not less. Like at conferences, like this one.”

4/3/2012

– Ben Huh of Cheezburger

Confidential 9

“It’s time to change the dialogue from ‘content is king.’ Content is like gold.”

– Russell Sparkman of Fusion Spark Media

4/3/2012

Confidential 10

“Your brand is what your customer says your brand is.”– Rod Brooks of PEMCO Insurance

4/3/2012

Confidential 11

MarketMix 2012: Return on Relationships, Happiness with Ben Huh & More

Presented By:

Andrea Hofer, Sr. Community Manager

Amy Rainey, Account Manager

4/3/2012

Confidential 12

Connect withBanyan Branch Social Media Agency

Website: www.BanyanBranch.com

Blog: www.BanyanBranch.com/Social-Blog

Facebook: www.facebook.com/BanyanBranch

Twitter: @BanyanBranch

Phone: 1.206.971.0010

4/3/2012