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The Meaning of Color
Created by Dianna Moore
RED
RED
color of fire and blood - associated with energy, war, danger, strength, power, determination as well as love
emotionally intense highly visible brings text and images to the
foreground
ORANGE
ORANGE
joy, sunshine, and the tropics enthusiasm, fascination, happiness, creativity,
determination, attraction, success, encouragement, and stimulation
associated with healthy food and stimulates appetite
color of fall and harvest symbolic of strength and endurance catch attention and highlight important elements
YELLOW
YELLOW
• warm and cheerful - stimulates mental activity and generates muscle energy
• associated with food • unstable and spontaneous color, so avoid using
yellow if you want to suggest stability and safety
GREEN
GREEN
color of nature symbolizes growth, harmony, freshness,
and fertility suggests stability and endurance means safety
BLUE
BLUE
color of the sky and sea associated with depth and stability -
symbolizes trust, loyalty, wisdom, confidence, intelligence, faith, truth, and heaven
calming
PURPLE
PURPLE
• associated with royalty • symbolizes power, nobility, luxury, and
ambition • wisdom, dignity, independence, creativity,
mystery, and magic
WHITE
WHITE
associated with light, goodness, innocence, purity
color of perfection means safety, purity, and cleanliness depicts faith
BLACK
BLACK
• associated with power, elegance, formality, death, evil, and mystery
• denotes strength and authority • considered to be very formal,
elegant, and prestigious
Color Processes
CMYK RGB
CMYK
Cyan, Magenta, Yellow, and Black
Used for high quality printing
RGB
Red, Green, and Blue Used for computer (and
other) screens
The End
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