Millennial Engagement Strategies for Associations

Millennial Engagement Strategies for Associations | August 18, 2016 with Gail Straus & Jason Stone

Millennial EngagementStrategies for Associations

With Gail Straus & Hosted by Jason Stone, Engage

Association Best Practice Series

Jason Stone

• Internet marketer since 1996

• Washington University, MBA

• Member, ASAE

Email jstone@engagesoftware.com

Twitter @StoneSTL

LinkedIn linkedin.com/in/jasonhstone

VP, Sales & Marketing, Engage

Housekeeping

• All attendees are in “listen-only” mode.

• Q&A session at the end of the presentation.

• Use the chat box to ask questions or alert us to any technical difficulties.

• A recording of today’s presentation will be made available.

Post Webinar Survey

There will be a 5 question survey at the end of the event. Completing the survey enters you into a drawing for a $25 Amazon gift card!

Your Feedback Is Important to Us!

Millennial EngagementStrategies for Associations

With Gail Straus & Hosted by Jason Stone, Engage

Gail Straus

• 40-year specialist in developing audience strategies and brand platforms

for non-profit organizations, higher education and service-oriented

businesses nationwide

• Served as Director of Research for Magnani Continuum Marketing, Senior

Vice President at Lipman Hearne, Dean of Enrollment Management and

Director of Market at National-Louis University

• Independent market research and strategies, specializing in helping

nonprofit organizations reach their audience attraction and retention goals

Email gail@gksconsulting.com

Twitter @gailstraus

LinkedIn linkedin.com/in/gail-straus-57ba311

Solutions through insight

A frame of reference check

• Classic Baby Boomer

• Parent of a Millennial

• Conducted research into the habits and

desires of Millennials

• Consulted with several professional

associations

Who are Millennials?

What we know about Millennials

• Ambitious

• Impatient

• Self-confident

• Demanding

What we know about Millennials

• Ambitious

• Impatient

• Self-confident

• Demanding

• Entitled

• Self-indulgent

• Skeptical

Their Reality

• Real debt from education

• Have postponed family and mortgage

• Often time starved (really)

• Have always been the hero of their own lives

• Employer reimbursements less available

• Social media provides easy access to many

communities

What they expect

• Authentic experiences

• Real work-life balance

• Fair treatment

What they expect

Reports on this rising group of members suggest that there

is interest in engaging, particularly if the association

facilitates connections with other professionals.

What they expect

Associations facilitate:

• Contributions to their careers

• Mentorship and career support

Because they know we can

• Technology – enables... organizations to

• Personalization – know me and... to use

• Customization – show it

Loyalty and affiliation

• Frankly, the jury is still out

• Evidence suggests that Millennials are fickle (not

brand loyal). They can be your biggest advocates...

and biggest detractors

• They want to belong – to something that has value

to them

Volunteerism

• They do and will volunteer

• Likely to separate their professional lives from their

discretionary time

The question of value

• Define it in their terms

• Don’t assume they want what you want

• Express benefits of membership as immediate,

personal, and tangible needs

Here’s the thing

• The things they want are things we all want

• The difference is that they expect to have those

things

Strategies for associations

What can you do to recruit and retain this new cohort

of professionals?

Address cost issues

Costs can be a big barrier to entry

• Consider discounts for early careerists

• Offer subscription or payment plans

Recognize the need for segmentation

• Research will tell you how different they are from

your historical membership cohorts

• Be wary of generalizing from others’ experiences

• Look for ways to customize your membership offers

and communications

Get them involved

• Consider associate memberships

• Generate involvement through “junior” boards or

advisory groups

• Make direct “asks” of individuals: “You would be

great for this committee.”

Create experiences

• Whether face-to-face or online, make events

experiential and collaborative

• Tell stories that demonstrate what the association

values

• Demonstrate ROI on an individual basis

Socialize early and often

• Find ways to connect to students and early

careerists

• Leverage trusted professors and other influencers

Communicate

• Have a manageable social media strategy

• Email continues to be the best channel – but use it

judiciously, focus on experiential content

• Text

• Leverage word-of-mouth

• Mobile

Wrapping it up

• Millennials continue to rise in leadership positions across

professions and industries

• Associations best serve them by

• Using appropriate technology, including social

media, mobile presence and video, to customize

communication

• Providing immediate, personal and tangible value

• Offering authentic experiences

• Knowing who they are and what they want and meeting

their expectations

Connecting the Dots…

• 9 millennials on staff

• Analytics, Design, CMS, AMS, CRM, and custom software development

• All developers and designers are US-based here in St. Louis Missouri

• 17 years of software development

Website engagesoftware.com

Twitter twitter.com/engagesoftware

LinkedIn bit.ly/engage-li

About Engage

How Engage WorksProject Lifecycle

Google AnalyticsBuilding a Millennials Segment Filter

1. 2. 3.

Q&AQuestion and Answer

Don’t Forget Our Survey!

There will be a 5 question survey at the end of the event. Completing the survey enters you into a drawing for your $25 Amazon gift card!

Your Feedback Is Important to Us!

Next Webinar

Improving the Online Member Experience

Presenter: Protech Associates

October 20, 2016 2:30PM EDT

Save the Date!

Thank You for Attending!

Gail Straus

Email gail@gksconsulting.com

Twitter @gailstraus

LinkedIn linkedin.com/in/gail-straus-57ba311

Jason Stone

Phone (314) 884 - 2448

Email jstone@engagesoftware.com

Website www.engagesoftware.com

Millennial Engagement Strategies for Associations

Business

Using social media for collaboration and engagement in associations and organisations

Skillsoft Millennial Learning Myths and … PAPER Millennial Learning ... research reveals that millennial values vary less from those ... White aper Millennial Learning Myths and

DES ASSOCIATIONS Un engagement pour le developpement ET

Engagement Industry & Associations Supplier Performance

Employee Engagement in Hospitality - Kincentric · 2020. 3. 23. · As in other industries, Millennial and Gen Z hospitality employees have lower average engagement levels. Gen Z

Tech Sector Update - JEGI · •Millennial staff more comfortable with digital applications & subscription services •Millennial clients more receptive to digital/mobile engagement

Fundraising: How to Yield Millennial Engagement

AAO and Recruitment, Retention of Gen Y Members · Millennial Generation Research Review • 62% of professional associations experiencing flat or declining membership • Associations

TECH ‘TRANSPARENCY’: RETHINKING MILLENNIAL ENGAGEMENT

ADULTS EMERGING · ADULTS EMERGING: NEW PARADIGMS FOR MILLENNIAL ENGAGEMENT Neither Millennial attitudes nor the untethered nature of emerging adulthood has been good for Jewish institutional

Maximize Millennial Engagement in the Workplace

2016-03-31 Millennial Engagement in the Workplace

Budget for a Millennial America...The Roosevelt Institute Campus Network employed its unique model of student engagement to produce this Budget for the Millennial America. Over the

Member Engagement Strategies Presentation For Associations & NFPs

Dennis Wade – dennis@ppldev.com Tyler Wade – tyler@ppldev.com Workforce Engagement and Succession: The Boomer-to-Millennial Handoff

Your Road to Increased Enrollment, Engagement, Retention ......Rewrite the Rules MILLENNIAL GENERATION •Generation Y (Millennial) 1979-2000 14-35 Extremely Tech Savvy - Connected

Increasing Student Engagement - Western …Millennial students and Engagement (A.P. McGlynn, 2008) •Create a learner-centered classroom (shift from seeing the classroom a teacher-driven

MiLLenniaL GeneRaTion Today: Impact of the economic ... · 2011 GeneRaTion Impact of the economic environment on recruitment, retention and engagement Today: ... The Millennial generation…

Employee Engagement - medtecheurope.org€¦ · Employee Engagement . What is the MedTech Week? One week where medtech companies and associations raise awareness about the value of

Let’s Change the Game for Enrollment, Engagement ......delivering engagement, performance, and strategic solutions to schools, colleges, businesses, ... •Generation Y (Millennial)