View
382
Download
0
Category
Preview:
DESCRIPTION
A session from Ben Rowe at Product Camp Melbourne / October 2014. We've all accepted that creating an MVP is the smart way to build digital products. The problem with MVPs, though, is there’s a danger in rushing to market with something that’s viable, but misses the ‘delight’ factor. See more of the talk details at http://pcampmelbourne.com
Citation preview
MINIMUM DELIGHTFUL PRODUCT
BEN ROWE @BENHYPHENROWE
startupblender.com/minimum-viable-product-vs-minimum-delightful-product/
• MVP - MINIMUM VIABLE PRODUCT • WHAT’S WRONG WITH MVP? • WHAT IS DELIGHT ANYWAY? • HOW DO WE MAKE AN MVP DELIGHTFUL?
MINIMUM DELIGHTFUL PRODUCT
MINIMUM VIABLE
PRODUCT
“…THAT VERSION OF A NEW PRODUCT WHICH ALLOWS A TEAM TO COLLECT
THE MAXIMUM AMOUNT OF VALIDATED LEARNING ABOUT
CUSTOMERS WITH THE LEAST EFFORT.”
ERIC RIES
A HYPOTHESISMVP IS
• A prototype • A landing page • An email list • Adwords campaign
AN MVP CAN BE
• A kickstater • A survey • An explainer video • A working product
WHAT’S WRONG WITH MINIMUM VIABLE PRODUCT?
“DESIGNING SOFTWARE THAT'S JUST VIABLE IS LIKE
A CHEF CREATING FOOD THAT'S JUST EDIBLE”
WHAT ARE YOU REALLY LEARNING?
• “Viable” isn’t compelling • Race to mediocrity • No craftsmanship in “Viable” • Users need delight to fall in love !
= low conversion rates and no paying customers.
WHAT’S WRONG WITH MVP?
DELIGHTFUL ISTHE NEW VIABLE
MINIMUM DELIGHTFUL PRODUCT
M D P
“LEARNING HOW TO DELIGHT OUR CUSTOMERS, AS QUICKLY AS POSSIBLE.”
MINIMUM DELIGHTFUL PRODUCT
CAN YOU REALLY BE MINIMUM & DELIGHTFUL?
WHAT IS DELIGHT?
SURFACE DELIGHT
DEEP DELIGHT
• Beautiful User Interface • Animation • Playful Transitions and Interactions • Microcopy and tone of voice
SURFACE DELIGHT
DELIGHT FADES
DEEP DELIGHT
INVISIBILITY “IT JUST WORKS”
PLEASURE !
FLOW !
MEANINGDANA CHISNELL
A HIGHER PURPOSE?
KATHY SIERRA - THE KICK ASS CURVE
• Get out of a users’ way • Invisibility and Flow • Be meaningful - aligned to users’ • Help them “Kick Ass”
DEEP DELIGHT
HOW DO WE MAKE AN MVP DELIGHTFUL?
AARRON WALTER - DESIGNING FOR EMOTION
DELIGHTFUL
VIABLE
BE VIABLE FIRST
THANK YOU
BEN ROWE @benhyphenrowe
Recommended