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Mission, Vision, & ValuesThe Path to Results Approach to…
-a starting point
-what a company does
-products and services
-markets
MISSION
“To inspire and nurture the human spirit – one
person, one cup and one neighborhood at a time.”
To provide fast and easy video access and the ability to share videos frequently.
To be the fabric of real-time communication on the web.
To organize the world’s information and make it universally accessible and useful.
MISSION
-an endpoint
-an aspiration
-an impossible goal
VISION
-a starting point
-what a company does
-products and services
-markets
“I will democratize
the automobile.”
Engage and develop every young person in the world
Oceana seeks to make our oceans as rich, healthy, and abundant as they once were.
C RE VALUESClear & quick action statements
Actively used for decision-making
Apply to all stakeholders
EthicsCustomer SatisfactionLeadership & Personal AccountabilityDiversity
VALUESWarrior SpiritServant’s HeartFun-LUV-ing AttitudeWork the Southwest Way
VALUESWarrior SpiritServant’s HeartFun-LUV-ing AttitudeWork the Southwest Way
MISSIONConnect people to what’s important in their lives through friendly, reliable, low-cost air travel.
VISIONTo become the World’s Most Loved, Most Flown, and Most Profitable Airline.
Relationships
Competency
Character
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