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Challenges that Monster Germany will face in next 18 months.
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3 Measure challenges for Monster Germany in next 18 months.
Events happening in next 18 months Opportunities
Monster’s challenges to
grab these opportunities
3 Stage approach to identify challenges
Start-ups
App & Wearable Devices
Language
Lets see what’s happening with start-ups in next 18 months!
Will add average 10 jobs in next
12 months. (Study conducted on 900 startups by
consulting firm KPMG and the
German Startups Association)
Challenges for Monster to grab start-up market
Monster is one of the most expensive
job boards
If you want a pile of resumes that you
eventually have to do something with, then yes, Monster is good
Tech talent is difficult to find on Monster. Instead, you want to spend time where the technical people are spending their time. Places like GitHub and Stack Overflow.
Lets see what’s happening with Immigration in next 18 months!
Germany becomes second popular immigration destination world
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 20130
200000
400000
600000
800000
1000000
1200000
1400000Immigration to Germany
Source @Staticstisches Bundesamt 2014
Why target immigrant users?
Strong network(Word of mouth)
Competitor advantage
Active Job seekers
Entrepreneurs(44% of all new
Entrepreneur's in Berlin are Non German)
English (ex. DHL)
Additional features !
Challenges for Monster to grab Immigration market
Lets see what’s happening with technology in next 18 months!
Apple announced arrival of Apple
watch!
LinkedIn’s new App for Job search
Advanced features!Recommended jobs,
Company info, Number of applicants, Status of
application
Possible solution to deal with Start-up challenge!
Create separate section for Start up
Jobs
Design GUI for startup section
Internet search( Literature study, blogs, forums, reviews , Infographics )
Data collection (Interviews, focus group,
surveys etc. )
Competitor analysis
Action Plan to create separate section for Start-ups
Feedback
Monster
Startups
Payment Model Services
Users
Marketing
Online Offline(Events, Universities)
Out of box thinking
(coding competition, webinars)
Word-of -mouth
Plan to bringing Start-ups and users to Monster.
References
• http://www.iol.co.za/business/international/start-ups-new-force-behind-german-jobs-growth-1.1749696• http://
www.entrepreneurial-insights.com/wp-content/uploads/2014/07/Berlin-Infographic.jpg• https://
www.cs.princeton.edu/courses/archive/spring13/cos448/web/docs/readwriteweb_talentwards.pdf• http://
www.ft.com/intl/cms/s/0/17f09120-38c3-11e4-a53b-00144feabdc0.html• http://
www.analysysmason.com/Templates/Pages/KnowledgeCentreArticle1.aspx?id=15398
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