3 Measure challenges for Monster Germany in next 18 months.

Events happening in next 18 months Opportunities

Monster’s challenges to

grab these opportunities

3 Stage approach to identify challenges

Start-ups

App & Wearable Devices

Language

Lets see what’s happening with start-ups in next 18 months!

Will add average 10 jobs in next

12 months. (Study conducted on 900 startups by

consulting firm KPMG and the

German Startups Association)

Challenges for Monster to grab start-up market

Monster is one of the most expensive

job boards

If you want a pile of resumes that you

eventually have to do something with, then yes, Monster is good

Tech talent is difficult to find on Monster. Instead, you want to spend time where the technical people are spending their time. Places like GitHub and Stack Overflow.

Lets see what’s happening with Immigration in next 18 months!

Germany becomes second popular immigration destination world

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 20130

200000

400000

600000

800000

1000000

1200000

1400000Immigration to Germany

Source @Staticstisches Bundesamt 2014

Why target immigrant users?

Strong network(Word of mouth)

Competitor advantage

Active Job seekers

Entrepreneurs(44% of all new

Entrepreneur's in Berlin are Non German)

English (ex. DHL)

Additional features !

Challenges for Monster to grab Immigration market

Lets see what’s happening with technology in next 18 months!

Apple announced arrival of Apple

watch!

LinkedIn’s new App for Job search

Advanced features!Recommended jobs,

Company info, Number of applicants, Status of

application

Possible solution to deal with Start-up challenge!

Create separate section for Start up

Jobs

Design GUI for startup section

Internet search( Literature study, blogs, forums, reviews , Infographics )

Data collection (Interviews, focus group,

surveys etc. )

Competitor analysis

Action Plan to create separate section for Start-ups

Feedback

Monster

Startups

Payment Model Services

Users

Marketing

Online Offline(Events, Universities)

Out of box thinking

(coding competition, webinars)

Word-of -mouth

Plan to bringing Start-ups and users to Monster.

References

• http://www.iol.co.za/business/international/start-ups-new-force-behind-german-jobs-growth-1.1749696• http://

www.entrepreneurial-insights.com/wp-content/uploads/2014/07/Berlin-Infographic.jpg• https://

www.cs.princeton.edu/courses/archive/spring13/cos448/web/docs/readwriteweb_talentwards.pdf• http://

www.ft.com/intl/cms/s/0/17f09120-38c3-11e4-a53b-00144feabdc0.html• http://

www.analysysmason.com/Templates/Pages/KnowledgeCentreArticle1.aspx?id=15398