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Multichannel experiences will define the future of UX management. But you're probably not going to be leading the management of these multichannel experiences, unless you move UX from a cost center to an investment center. So start today by writing your new job description.
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The MX Outlook, 2011
Multichannel experiences will define the future of UX management
There’s a coming explosion of devices.
Customer expectations are being set.
49
New Computing Cycle Characteristics Reduce Usage Friction Via Better Processing Power + Improved User Interface + Smaller Form Factor + Lower Prices + Expanded Services = 10x More Devices
1MM+ Units
100MM+ Units
10B+ Units???
10MM+ Units
Car Electronics GPS, ABS, A/V
Mobile Video Home
Entertainment Games
MP3
Wireless Home Appliances
Cell phone/ PDA
Smartphone Kindle Tablet
Computing Growth Drivers Over Time, 1960-2020E
1B+ Units/ Users
1
10
100
1000
10,000
100,000
1,000,000
More than Just Phones
iPad
Note: PC installed base reached 100MM in 1993, cellphone/Internet users reached 1B in 2002/2005 respectively; Source: ITU, Mark Lipacis, Morgan Stanley Research.
Minicomputer
PC
Desktop Internet
Mobile Internet
Mainframe
1960 1970 1980 1990 2000 2010 2020
Dev
ices
/Use
rs (M
M in
Log
Sca
le)
There’s money it in.
Multichannel experiences will define the future of UX management
But you're probably not going to be leading the management of these multichannel experiences
You’re not good with the numbers
You haven’t managed a big budget
You don’t growthe business
why you won’t be leading:
SCREW THAT.
why you won’t be leading:
You’re not good with the numbers
You haven’t managed a big budget
You don’t growthe business
But you should
You’re not good with the numbers
You haven’t managed a big budget
You don’t grow the business
perception reality
You drive allthe numbers
Actually, you do
Multichannel experiences will define the future of UX management
But you're probably not going to be leading the management of these multichannel experiences
Unless you move UX from a cost center to an investment center.
So start today by writing your new job description.
1. I manage our investments across the customer experience
2. I maximize the business performance of our current experience
3. I identify the new experiences that help us grow
MX Job Description
1. I manage our investments across the customer experience
2. I maximize the business performance of our current experience
3. I identify the new experiences that help us grow
MX Job Description
Manage your own (psuedo) P&L.
1. I manage our investments across the customer experience
Build processes to continuously measure and maximize.
2. I maximize the business performance of our current experience
3. I identify the new experiences that help us grow
Make the future
3. I identify the new experiences that help us grow
Make the future
perf
orm
ance
time
3. I identify the new experiences that help us grow
Make the future
perf
orm
ance
time
1. I manage our investments across the customer experience
2. I maximize the business performance of our current experience
3. I identify the new experiences that help us grow
MX Job Description
The MX Outlook, 2011
Get out there and lead.
Get out there and lead.
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