Native advertising masterclass

For a masterclass in native advertising, looking offline

Sponsored readable booklets

Pullouts, interestingly done with illustrations

Stars up front, integrated with brands

Product placement at its best

Interestingness matters. Sponsored by Capco.

Lists and listings, done well, work

Mixing native edit with native ads

Everything's co-branded, brand alignment is important

Bring in the stars, the personalities

Economic development brands, always game for close alignment with media

City/nation branding with city surveys/lists, perfect for integration

Again, the co-branding that catches the eye

Bite-sized chunks, readable and scannable

Bite-sized chunks, readable and scannable

Bite-sized chunks, readable and scannable

Cities & arts, go together v well, this one for Madrid

Integrating Monocle brand into store ads

Grid-based layout & imagery works, goes with Monocle brand