Nature, Nurture & Auction Profits

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Maximize your next gala auction event by understanding human nature and nurturing it. Recognize the maximum profits possible! Getting the most from a gala auction event requires understanding of human dynamics. Attendee behavioral attributes can be a friend, or foe. Are your attendees disengaged and chatty by the time your live auction begins? Comfortable, engaged attendees mean greater profits. Unlock the secret to profitability for your upcoming event!

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Nature, Nurture & Auction Profits

Tom Weitbrecht

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Affordable collaborative data

management in the cloud.

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Today’s Speaker

Tom WeitbrechtPresident,

Strategic Auction Alliance, Weitbrecht Auctioneers, Inc.

Hosting:

Sam Frank, Synthesis PartnershipAssisting with chat questions: April Hunt, Nonprofit Webinars

Welcome

Agenda

• Up-front considerations– Date

– Meal

– Ticket Sales / Event Registration

– Auction Items

– Credit Cards

• Event Night Chronology– Check In

– Silent Auction

– Raffle

– Live Auction

• Fund-A-Need

– Check Out

• Question & Answer Session

Up-Front Considerations

• Date– Saturday night is optimum

• Meal– Sit-down dinner is best

• Ticket Sales / Event Registration– Price tickets to attract the right audience

– Offer on-line registration

– Beware of corporate table sales

• Auction Items– Target “blue sky” items for the live auction

– Combine several donations into one lot

• Credit Cards

Up-Front Considerations

South Shore Habitat Case Study

Meal Ticket Price Profit

Year 1

Year 2

Year 3

Event Night Chronology

• Check In

• Silent Auction

• 50/50 Raffle Winner Announced

• Live Auction

– Fund a Need

• Raffle Winners Drawn

• Check Out

Check In

• Pre-Registration

• Attendee Information– Phone Number

– Email

• Table Assignments

• Pre-Swiping Credit Cards

• Auction Booklets– Restrictions should be disclosed!

• Name Tags

Silent Auction

• Table Locations

• Bid Sheet Layout– Numbers, Not Names

– Minimum Increments

– Minimum Bids

Silent Auction

• Item Arrangement– Physical Items & Gift Certificates

– Categorization

• Sound, Sound, Sound!!!

Silent Auction - Countdown

CountdownClose in Sections

Seat Attendees for Dinner

Distribute Result Reports

Live Auction

• Item Display

• Bid Caller

• Timing

• Lighting

• Sound, Sound, Sound!!

• Fund-A-Need

Live Auction Bid Caller

Live Auction - Timing

Live Auction - Timing

Live Auction - Lighting

Live Auction – Sound!!!

Check Out

• Payment

• Item Distribution

Review

• Up-front considerations– Date

– Meal

– Ticket Sales / Event Registration

– Auction Items

– Credit Cards

Review

• Event Night Chronology– Check In

– Silent Auction

• Tables

• Bid Sheets

• Item Arrangement

• Sound

• Countdown

• Reports

– Raffle

– Live Auction

• Item Display

• Bid Caller

• Timing

• Lighting

• Sound

• Fund-A-Need

– Check Out

• Payment

• Item Distribution

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