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DiscoverOrg
Marketo Webhooks
for DiscoverOrg
Carolyn
Hollowell
DiscoverOrg
Agenda
• Why Webhooks are valuable • Set Up • Use Cases • Q&A
DiscoverOrg
#1 in Customer Satisfaction 2010, 2011, 2012
Best Sales & Marketing Intelligence Solution
PROBLEMS WITH LEAD GENERATION
WHY DO WE STRUGGLE?
1. Know very
little about our
inbound
prospects
Inbound Marketing
2. Powerless Visitors?
Use Organizational Charts
3. Ineffective Follow-up/ Long Nurture
cycles
Marketo Webhook for DiscoverOrg
Email Address + =
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