NGC Trend Report

ADVERTISING TREND

Samantha Falewee & Lauren Frager

REPORT

Quick Response Codes

• E-mart Korea uses natural QR codes

Social TV: Opportunities and Hurdles

- Opportunity: TV in social media and topic of interaction between viewers

- Challenge:

• gather more meaningful data

• how to measure the difference between causation and correlation

Social TV (Love is in the App)

“As connected TVs become more prevalent, and Facebook becomes the thing we access most on the internet, it seems inevitable that social media will creep onto our TVs at some point…”

- Ovens & Co

What is Second-Screening?

“For advertisers, second screen engagement can take a 30-second advert into two, three, even five minutes of

engagement with a brand, giving people more information and a more personal interaction.” - Andrew Fisher, Shazam

GfK MRI’s Survey of the American

Consumer®.

"The best thing to happen to TV since TV"

How Does Zeebox Measure Up?

Yahoo IntoNow

http://screen.yahoo.com/intonow-food-network-integration-31027712.html

How Does IntoNow Measure Up? IntoNow:

quick synchronization, tons of social features, and content that's specific to what you're watching make TV viewing more enjoyable. Amazing app. A definite must have app for anyone wanting more info on the TV show or movie you are watching. Many great features. Good job Yahoo! It's pretty neat to see what others think or comment on the show you watch. Seems like I'm seeing less users on here lately though... It worked and it is very interesting how it knows what TV show you are watching. Still think it is a

novelty though. What's the real purpose? Notifications can get a little out of control.

Discovery Channel Mobile App

The “Must List”: Every week, EW editors pick the 10 movies, TV shows, books, music, viral videos, games, or apps that any smart pop-culture junkie NEEDS to know about.

NGC Opportunities

By combining watching TV with engaging content, we can change the way audiences are entertained and informed,”

- Ron Jacoby, VP of Connected TV at Yahoo!

One of the unique capabilities of online video is the fact that there’s interactivity. You can do more than just communicate one directionally to your users. How can we make that experience more engaging for the user and more effective for the advertiser?

• Eric Feng, Senior VP Hulu

TV (advertising) is a Two-Way Street

http://www.bestadsontv.com/ad/48405/Volkswagen-Street-Quest

• Give your audience some responsibility:

Publicity Stunts: Shark Bite Media

“Shark Bite Media: We bought hundreds of items off of Ebay and Craigslist, had bites taken out of them, stenciled them, and then left them on the streets for people to see and take. Everything from cars and surfboards to office desks and pet carriers were branded”

TLC Uses Old Cars for “Overhaulin” Media

"Any place the trucks stopped, we would immediately be overloaded with questions, requests for samples and more than anything requests for pictures with the car.”

Bring Interactive Forest to the City

http://www.bestadsontv.com/ad/48054/TD-Bank-Interactive-video-wall

Trends with OUR Demographic

• QR Codes

• Infographics

• Cats

Books Marketing did this with Angry Birds, we should too!

• LOLcatz from last year:

https://www.facebook.com/media/set/?set=a.10150513269010930.424880.196008660929&type=3#!/media/set/?set=a.10150513269010930.424880.196008660929&type=3

MEMES! “I’d Cap That”

How can this relate to NGC or Wild?

Interesting Sites for Your Perusal

• http://www.huffingtonpost.co.uk/andrew-fisher/interactive-tv-and-the-se_b_1505886.html

• http://www.gfkmri.com/assets/PDF/iPanelReporter_Tablets%20&%20Multitasking.pdf

• http://www.forbes.com/sites/bruceupbin/2012/09/27/zeebox-the-app-for-the-tv-obsessed/

• http://www.ovensandco.com/ovens-perspective.aspx?postDate=634647581400000000

• http://screen.yahoo.com/intonow-food-network-integration-31027712.html

• http://www.bestadsontv.com/ad/48405/Volkswagen-Street-Quest

• http://www.interferenceinc.com/ http://www.onthegroundlookingup.com/publicity-stunt/ (fun examples of publicity stunts by Sam Travis Ewen)

• http://www.bestadsontv.com/ad/48054/TD-Bank-Interactive-video-wall