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Q4 2012 1
Online Classifieds – history and ambitions
Rolv Erik Ryssdal, CEOHelsinki, 6 February 2014
2
Our two strategic pillars
We aim to be the global number 1 in Online Classifieds
Seizing the digital growth opportunity in core markets
Powerful brands and digital platforms reaching ever more readers
Online Classifieds Media Houses
New OnlineServices
Customer insights
Payment services
Technology platforms
Advanced data analytics
Organization & Competence
The Blocket adventure – where it all began…
4
BRANDS CATEGORIES
ALL VERTICALS
CARS + GENERAL
CARS + GENERAL
JOBS, GENERAL, REAL ESTATE,
CARS
CARS + GENERAL
JOBS, GENERAL, REAL ESTATE,
CARS
CARS + GENERAL
NOTE: Revenue figures in MNOK Operations in Established phase Operations in Investment phase
#1 positions
Today, we have an establishedEuropean footprint…
Presence with local organization“Shotgun“ launch – remote launch w/o local organization
…. and are about to establishthe same on a global basis
6
1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 LTM0
1,500
3,000
4,500
Online Classifieds
Long term growth track recordRevenue development, Online ClassifiedsNOK million
+13% Jan-Sept 2013
7
Exciting partnership with Telenor
One of the global leaders in Online classifieds
Reaching around 100 million people
Early mover with 15 years of experience
Roll out strategy based on proven concepts and insights from key European markets
One of the leading global telecom providers
150 million mobile customers
Large player in emerging markets
Deep insight into mobile Internet technology and usage
Long term industrial partner with solid financial capacity
Joint Ventures in South America and Asia
+
Traction EstablishedLaunch Startup
How we operate:Our “creating winners” pipeline
A good mix of outright winnersand very promising challengers
9
Large established - Consistent strong performance
Other established - Large untapped potential
Investment phase – for long-term growth
Figures in NOK million
Jan-Sep 11 Jan-Sep 12 Jan-Sep 13
569664 713
162 164 190
Revenue EBITDA
Jan-Sep 11 Jan-Sep 12 Jan-Sep 13
-259-419
-719
EBITDA
Jan-Sep 11 Jan-Sep 12 Jan-Sep 13
1,663
2,000
2,333
9301,139
1,317
Revenue EBITDA
Blocket’s positive impact on the environment is
impressive!
Source: IVL, Svenska Miljöinstitutet
10
11
We continue to invest – it is good business, good for people and good for the environment
Significant step up in investments in 2013 has yielded strong growth in traffic and volume
On a clear path to leadership in several markets
Continued high investments in New ventures to be expected going forward
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