Optimising online video agenda21 event - Youtube's Perspective

Optimising online video advertising

#agenda21events

REFRESHING

YOUR VIEW OF

YOUTUBE

mchaplin@google.com

Agency Head YouTube

MEET THE ENGAGED AUDIENCE

CREATION CURATION CONNECTION COMMUNITY

WHAT THEY ARE WATCHING

THE YOUTUBE YOU THINK YOU

KNOW

THE YOUTUBE YOU SAY YOU WANT

THE YOUTUBE YOU NEED TO

ENGAGE WITH

The YouTube

you think you

know

THE YOUTUBE YOU THINK YOU KNOW

AUTHENTIC

UNIQUE

UNPREDICTABLE

The YouTube

you say you

want

THE YOUTUBE YOU SAY YOU WANT

WELL-KNOWN

PROFESSIONAL

CONTROLLED

The YouTube

you need to

engage with

THE YOUTUBE YOU NEED TO ENGAGE

WITH

ORIGINAL

CONSISTENT

COLLABORATIVE

How brands can

use all of

YouTube

MAKING THE MOST OF YOUTUBE

Authentic

Branded content

Professional

Advertising

Original

Partnership

THE HIDDEN VALUE OF YOUTUBE

YOUTUBE Ad Format True View In Stream

WITH YOUTUBE YOU DON’T JUST PAY FOR

VIEWS YOU EARN THEM TOO

Paid Organic

+ 20% uplift

• In-Stream and In-Search • 3 week campaign • 1 million views • £40k investment • CPV - £0.03

834K 166K

WITH YOUTUBE EVEN SKIPPED VIEWS HAVE

BRAND VALUE TOO

Skipped

59%

81%

Free

Paid

Standard Pre Roll & Not skipped

USING THE FORMAT BEYOND THE STANDARD TV AD

Mattersons Fridge Raiders

THANK YOU

Optimising online video advertising

#agenda21events

Thank you from all @agenda21digital

www.agenda21digital.com