Overcoming technical and infrastructure challenges for mobile research in Africa - GSK

November 5 & 6, 2014

DoubleTree by Hilton Hotel Cape Town

Upper Eastside, South Africa

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Overcoming Technical and Infrastructure Challenges for

Mobile Research in Africa MRMW Africa, Nov 6, 2014 Cape Town.

Kanu Iroegbu Email Kanu.B.Iroegbu@gsk.com Mobile +2347063761409 Tel +23413424936

Greetings

Greetings from Lagos •Nigeria’s commercial capital & vibrant mega-city.

Nigeria: •most populous country, & largest economy in Africa.

Africa: Welcome to Africa, the rising continent.

Introduction – Changing Perception & Obvious Opportunities

From– a starving, poor, disease ridden, fractured, war-torn, corrupt, dying

mass of humanity To– dynamic,

resilient entrepreneur,

growing economies, expanding middle

class

The Technical & Infrastructure Challenges in Snapshot

Infrastructure Gaps & Insufficient Investment Inadequate broadband network development & Low Internet Access Poor quality and high cost of services

Huge gaps in Telecom & ICT access between urban and rural areas Weak and Ineffective Regulatory Framework

Four Perspectives

1. Bridging The Gap Of Limitations From Insufficient Network Coverage and Connectivity. 2. Understanding What Optimal Mobile Research Design for Africa Should Include. 3. Security Challenges in Protecting Mobile Research Assets - Men, Material, Machine in Africa. 4. Technical Knowledge Gap: Maintaining Well Trained, Motivated and Properly Equipped Personnel.

Why Africa and Mobile Research? - Reasons for Focus

Mobile subscription to exceed 635 million by the end of 2014; predicted to rise to around 930

million by 2019

Nigeria & South Africa: leading sub-Saharan countries in terms of mobile subscription numbers

DRC, Uganda, Kenya: Following Nigeria and SA in mobile subscription

aaaaaa

Dashboard - Why Africa and Mobile Research?

635 700 760 820 870 930

0

200

400

600

800

1000

2014 2015 2016 2017 2018 2019 No. Of Subscribers

Mobile Subscription In Sub-Sahara

Road Map

99 98

83 75

80

85

90

95

100

105

Nigeria Kenya South Africa % Subscription

Mobile Prepaid Suscription -

18

300

0 50

100 150 200 250 300 350

2013 2025 Billion USD

Internet Contribution To Africa' GDP 2013

10

20

0

5

10

15

20

25

Global mobile data trafic Africa region mobile data trafic % Data Trafic

Global Vs Africa Region Mobile Trafic

Source: ERICSSON MOBILITY REPORT APPENDIX http://www.ericsson.com/res/docs/2014/emr-june2014-regional-appendices-ssa.pdf

Nigeria an attractive market for Information Technology - Mr Peter Jack – Director General of NITDA

Jack said people in Nigeria having mobile phones are much more than those having bank accounts.

75 per cent of adults living in urban areas and 39 per cent of those living in rural areas have access to a pre-paid mobile phone.

18 mobile money operators and 67,000 agents had registered in Nigeria since the recent inauguration of mobile money with an approximately one million subscribers

Jack said, “Over 11 million transactions of over $600m have been conducted.

While uptake had been initially slow, improving infrastructure, fine-tuning of legislation and increasing confidence in product by consumers is driving significant acceleration.”

The NITDA boss listed the objective of the nation’s recent local content policy to include:

Increase the integration of ICTs across all sectors in a manner that supports the diversification of the economy while achieving job and wealth creation.

Speed up the building out of communications infrastructure so that the whole nation has access to good quality and affordable, high-speed telecom and Internet services.

Ensure that Nigerians have affordable and convenient access to devices and have the capacity to use them so every citizen can share in the benefits of ICT.

Lower the barriers to entry and increase the participation of Nigerian companies in the ICT sector; and stimulate job creation in the industry.

Source: Nigerian PUNCH Newspaper – 3rd November 2014

Dearth of Infrastructure but Huge Opportunity

Large Hydropower Potential (only 7 % exploited so far)

8% of Global Natural Gas Reserves

Deepening regional Cooperation and integration

Harnessing potential of renewable –bioenergy , hydro, solar, wind and geothermal

1

2

3

4

Source: 7th Annual Meeting of Infrastructure Consortium for Africa; KEY MESSAGES FROM THE AU SUMMITS ON INFRASTRUCTURE DEVELOPMENT IN AFRICA , May 2011.

Bridging The Gap: Way Forward

Poor energy supply inducing economic crisis & literal death of night economy

Active sharing of both the physical and electronic components of the cell sites including radio, antenna etc

Wide collocation strategy by mobile operators & ISP aggregating benefits for subscribers and operators.

South African Energy Ministry seeking to cut the use of coal for electricity and building Africa’s two largest coal-fired power plants

Nigeria recently ratified a Thirty-Year National Integrated Infrastructure Master Plan that would cost $3.05 trillion to execute – provide linkages in the infrastructure sector.

Understanding what Optional Mobile Research Design for Africa should include

Energy challenges must be factored in and the fairly nascent infrastructural development in the design of mobile products for the region..

Development of telecommunications infrastructure for landline services for voice connections.

Tailor Products to meet Africa’s unique infrastructural challenges and consumer behaviours

Product offering must incorporate affordability, aspiration and originality

Skills transfer or share Regional & sub-regional interconnection of ICT BROADBAND

Protecting Mobile Research Assets – Men, Material, Machine In Africa

Partnering with stakeholders along the value chain

African Union Peace and Security Council (AUPSC) mull special fund

to fight terrorism.

The region’s Counter terrorism successfully Contending against nefarious activities of insurgent groups, and addressing underlying grievances that feed extremism

1

2

3

Networks of video, acoustic, and other sensors can be deployed around Critical buildings and facilities such as power plants and communication centres for protection from potential terrorists.

4

Technical Knowledge Gap: Maintaining Well Trained, Motivated And Properly Equipped Personnel

Creation of an enabling environment that would encourage growth of ICT skills in the region

Upturning our stock of graduates highly skewed towards the humanities and social sciences to students in science, technology, engineering and mathematics (STEM)

Conclusion

Signs of rising solid building block for mobile market research in the region.

Technical and Infrastructure Challenges for Mobile Research in Africa significant opportunity for OEMs, Telephone operators, Researchers and end users. Together we will fight , overcome the challenges and harvest the gold.

#MRMW

Title Sponsor Silver Sponsors Bag Sponsor

Association & Media Partners

November 5 & 6, 2014

DoubleTree by Hilton Hotel Cape Town

Upper Eastside, South Africa

#MRMW

Organized by