Personal Data Economy Action Plan - Get Smart, Get Connected, Get Proof

PERSONAL DATA ECONOMY ACTION PLAN Get Smart, Get Connected, Get Proof Phil Wolff, Let My Data Go pwolff@dijest.com

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I’m circulating this rough draft for feedback. Constructive critique and biting commentary are very welcome.

PREFACE (WHY I WROTE THIS)

I drafted this deck as an end-of-day call-to-action for enterprise professionals for a series of talks and workshops about the personal data economy in 2013Q1. Goal: help potential change agents build the expertise, relationships, and reputation they need to drive personal control of personal data in their organization.

SO YOU’VE LEARNED ABOUT PERSONAL DATA

�  You learned about digital identity through the lenses of culture, psychology, law, regulation, commerce, and technology

�  You can name the emerging technologies. �  You mapped the business roles played within the

personal data ecosystem �  You’re aware of US, Europe public-private initiatives �  You diagrammed business models and the economics

of personal data You are exploding with knowledge and enthusiasm

SO WHAT DO YOU DO BACK AT THE OFFICE? HOW DO YOU TURN KNOWLEDGE INTO ACTION?

THE AGENDA

� Learn the space � Follow the pioneers � Assess Risks and Opportunities � Experiment to build capabilities � Start socializing concerns among

your peers

DIVE DEEPER INTO THE FIELD

Become the person at your company who knows more than one Wikipedia entry about personal data

READING LIST � The Classics: books, essays, posts,

papers, videos

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LEARN MORE � Subscription list – What to track now:

� Lists � Blogs � Keywords

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LEARN MORE � Rub elbows

� associations, meetups, conferences �  PDEC Research Membership �  IIW: The Internet Identity Workshop �  Personal Cloud listerv

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LEARN MORE � The TL:DR short list

� if you had only one more hour, do this next...

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ASSESS YOUR ORGANIZATION Know where you start so you can plan

ASSESS

� WHAT’S OUR BASELINE? � HOW RELEVANT IS SMALL DATA TO OUR

WORLD? � WHAT ARE OUR CAPABILITIES? � CAN WE RESPOND AND LEAD? � WHO ARE MY NATURAL ALLIES WITHIN

AND WITHOUT?

HOW MUCH FLOWS AND STORES?

� Volume: � What personal data do we collect,

hold, use, share? � How do we use it now? � How is this changing?

� Trends? Forecast?

IS OUR DATA GOOD?

� Quality: � How much of our personal data is

accurate? Fresh? Relevant? � Patterns? Trends?

WHAT’S OUR INVESTMENT?

� Finance: � What do we spend on our own

personal data and on data sourced from outside?

� Patterns? Trends?  

ADD CONTEXT

� Maps: � How does our use of personal data

map to �  our organization structure? �  our business models? �  our information systems? �  our partners?

WHAT’S OUR RELATIONSHIP WITH GOV?

� Regulation: � How does regulation affect our

increasing personal control of personal data?

� Which regulatory frameworks affect us most? US? Canada? EU? Japan? China?

HOW DO WE DO CHANGE?

� Culture: � How do we talk about risk? � How do we think about customers? � How much change can we tolerate? � What sorts of proposals survive

screening? � How does personal data align with

existing strategy agenda?

CAN WE LEAD?

� Leadership: � What’s the path to executive

support? � Where will we find opposition?

FORM YOUR NETWORK Don’t go it alone

CONSPIRE WITH FRIENDS

� Form a tiger team. Or a cabal. � Who should be on this diverse team? � Represent line functions and staff

functions. � Start your backchannels

� Executive sponsorship. � (an old saw, but true)

� Workshop for teams (I know folks who offer two-day offsites)

DESIGN PILOT PROJECTS Experiment to build competence

DESIGN YOUR PILOT PROJECTS

� Experiments to � Build skills � Develop evidence � Cultivate support

� Five small pilots you might try...

“ASSESSMENT” PILOTS.

� Map, diagram, measure. Where are you now?

� What new capabilities does your organization need to know this and keep it fresh?

“TRUST” PILOTS.

� Experiment with different flavors of giving prospects and customers more control of personal data within your existing services; measure outcomes, see what works.

� Try partnering with personal cloud services; identify limits to adoption, quality, experience; name opportunities for growth, engagement.

“DATA FREEDOM” PILOTS

� Follow Google’s Data Liberation Front example for data export on small subset of personal data.

� Measure how this makes customers perceive you, how customers use the data, opportunities to make the export experience more satisfying for customers.

�  Identify resistance within your organization and learn causes for resistance.

“TECH” PILOTS.

� Which emerging IT standards in your industry could make it easier to manage personal data lifecycles?

� Assess them: if strong, plan how to embrace; if weak, plan how to improve or stop them.

� Talk to your ERP, CRM and other app providers about their views; how far along the learning curve have they progressed?  

“POLICY” PILOTS.

� Test your terms of service and customer contracts to learn how well/poorly they are read, understood, complied with.

� Experiment with improved accessibility, readability, usability to see if customer understanding and behavior change.

SOCIALIZE AND EVANGELIZE Power to Your People

ENGAGE FRENEMIES  

� Find others in your supply chain or distribution network to start the personal control conversation

� Find rivals to explore opportunities for cooperation

� Host summits or unconferences to foster dialog within your industry segment

BACK AT THE OFFICE…

� Learn the space � Follow the pioneers � Assess Risks and Opportunities � Experiment to build capabilities � Start socializing concerns among

your peers

SO, WHAT DO YOU THINK?

How is this deck performing against its goal?

Goal: help potential change agents build the expertise, relationships, and reputation they need to drive personal control of personal data in their organization.

LET’S HAVE A COFFEE CALL

� I am here to help � Phil Wolff

� 1-510-444-8234 � Skype: evanwolf � LinkedIn � LetMyDataGo.org � pwolff@dijest.com