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This week: Keds are celebrated through time, Charity Water is Unshaken, and augmented reality is everywhere.
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numantra.com214.635.2300Link: http://theoriginalsneaker.com
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numantra.com214.635.2300Link: http://www.charitywater.org/unshaken/
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numantra.com214.635.2300Link: http://creativity-online.com/news/augmenting-reality-by-tali-krakowsky/142712
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IN THE NEWS
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JetBlue Loves New York So Much, It May Proclaim It On Planes New York Daily News
Like many a New Yorker born and raised in Forest Hills, Queens, JetBlue was toying with the idea of moving to sunny Orlando, Fla. But it announced yesterday that it will not only stay in its hometown, it will promote New York tourism on every flight and may even paint Milton Glaser's seminal "I [heart] New York" logo on the side of its planes, Adam Lisberg reports.
"We carry the banner of 'New York's Hometown Airline' with pride," says JetBlue CEO Dave Barger. "It was so much more than just the cost side of the equation."
Which is not to say more than $30 million worth of tax breaks and subsidies didn't enter into a computation that will result in the airline renovating a building in Long Island City to be its new headquarters. "We do think we'll get our money back reasonably quickly," New York mayor Michael Bloomberg said. "If the business wasn't here, you wouldn't get anything."
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Hotels Paying Better Attention To Online Critiques USA Today
Hotel managers have a new task added to their long list of to-do items, writes Roger Yu: Managing their business' online reputation. Customers are increasingly writing about their experiences and reviewing their treatment on numerous travel websites.
Smart managers respond quickly to complaints but there's a long way to go. Yu reports that despite a 203% increase in responses from hotels to negative reviews last year, less than 4% of the pans on TripAdvisor.com, for example, get a response. This is not some fledgling operation with a small user base, by the way. The site has more than 30 million reviews overall.
Although 70% of online customer feedback is "positive," according to Maureen Dime of Avalon Report, "if 30% is unhappy with you, that's still a large percentage. We call it a tidal wave of whispers." Chains are catching on, Yu reports, and are using various software tools to help them monitor and manage online comments.
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Coke Zero Finds Social Successby Gavin O'Malley, Monday, March 22, 2010, 5:17 PM
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Old-Fashioned Ballyhoo Is Still Alive and Well Adweek
Cluck-U, a fried-chicken chain popular with the college crowd around Hoboken, N.J., doesn't depend on a Facebook fan page or Tweets to drive digitally savvy consumers to its storefront. About a quarter of its traffic can be directly attributed to two chickens who stroll down the sidewalk high-fiving passersby and handing out coupons, Cluck-U CEO J.P. Haddad tells Lauren Comiteau.
Low-tech marketing is, in fact, thriving because it "cuts through the fragmentation of today's media," says Mark Voysey, co-founder of the Cunning creative agency, which offers "nontraditional" marketing for clients such as Unilever to ZenithOptimedia.
Among some of the examples Comiteau offers: a 40-foot-tall inflatable rocket ship that housed a "moon walk" for kids; "voicevertising" -- a low-tech stunt reminiscent of the old carnie barkers; weather balloons and blimps that serve as high-altitude billboards.
What's new about all this, you say? Well, that's where Facebook and Twitter and the like come in. "If we can get people talking on Twitter or posting something on Facebook, I can get the message out through talking to one person," says Sam Ewen, founder of guerrilla marketing firm Interference.
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Hitwise: Facebook Users Loyal News Fansby Mark Walsh, Friday, March 19, 2010, 11:59 PM
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