Pizza Friday 187

numantra.com214.635.2300numantra.com214.635.2300


SAULBASS

May 8, 1920 – April 25, 1996

numantra.com214.635.2300Link: numantra.com214.635.2300

http://www.fastcodesign.com/1665392/martin-scorsese-on-the-economical-genius-of-saul-bass#5

http://www.fastcodesign.com/1665392/martin-scorsese-on-the-economical-genius-of-saul-bass%235

http://www.fastcodesign.com/1665392/martin-scorsese-on-the-economical-genius-of-saul-bass%235


THE NEWS


New York Times

One by One, Marketers Plan for a Singular EventMarketers are betting on a daily numbers game again, taking advantage of a calendar coincidence to drum up

interest in their goods and services.

The date on Friday will be Nov. 11, 2011, and the triple play of elevens - being rendered as 11/11/11, 11-11-11

and 11.11.11 - is inspiring a commercialized celebration on Madison Avenue. There are advertisements,

promotions, events and even a party to be hosted by an agency named, yes, Eleven.

The fact that Friday is also Veterans Day in the United States seems to be generating additional campaigns for

11/11/11 because it is the first time since 1/1/01 that a date with repeating numbers is a holiday, too.

For instance, the date of 11-11-11 is prominently displayed in ads for a Veterans Day initiative sponsored by

the Papa John's pizza chain to raise money for the U.S.O.

Ads that hinge on a special date are an example of a marketing tactic called borrowed interest, in which

advertisers try to involve themselves in big, topical events that the proverbial "everyone" is talking about. It is

the hucksters' equivalent of candidates far down on the ballot attempting to win by riding the coattails of those

at the top of the ticket.

numantra.com214.635.2300


Wall Street JournalAdobe Bows in Apple Feud

Adobe Systems Inc. capitulated to partner-turned-rival Apple Inc. in a battle over technologies that are shaping the evolution of websites and mobile software.

Adobe on Wednesday said it will no longer push its Flash software format for use in the browser programs that come with smartphones and tablet computers. Instead, Adobe will increase its support for HTML5, a collection of technologies backed by Apple and others such as Google Inc. and Microsoft Corp.

Adobe's about-face came a day after it moved to cut 750 jobs and warned of weaker revenue growth, triggering shares in the company to drop 7.7% to $28.08. It comes in the wake of Steve Jobs' highly publicized strategy to keep Flash from Apple's hit iPhones and iPads. Mr. Jobs, who gave up the CEO post at Apple in August and died in early October, asserted a series of technical objections to using Flash on mobile devices in an unusual essay posted in April 2010.

But the fundamental dispute between the companies, which began collaborating in the 1980s, was who controls key technology standards.



AdageStarbucks Taps China's Foursquare for Huge Holiday Check-in Campaign

While Foursquare slowly experiments with near-field communication technologies here in the U.S., one of its Chinese lookalikes is rolling out a massive NFC-powered campaign in Eastern China.

Jiepang, one of several Chinese location-based apps looking to move ahead of a pack of competitors there, is partnering with Starbucks on a giant holiday promotion utilizing near-field communication, or NFC, technologies.

Starting tomorrow, Jiepang users who visit one of more than 200 Starbucks locations in Shanghai and other eastern China cities can check in by waving their NFC-enabled phones over a postcard waiting for them inside the stores. (They can also check in manually within the app.) If 20,000 users check in to these Starbucks locations by Dec. 17, those users can get a free size upgrade on a Starbucks drink during the following week.

Much of the promise seen in NFC technologies has to do with the potential for mobile payments. But the technology can also be used to make checking in to location-based services easier and cut down on so-called check-in fraud. The Jiepang-Starbucks partnership marks the most significant, branded NFC campaign for Jiepang in its young life, and signals the future path the startup hopes to take.


http://www.youtube.com/playlist?list=PL27D1C31944A46E15

MIKE’STOP 5




CGM


http://www.towelaroundtheworld.com/




INTERACTIVE PRINT







OUT-OF-HOME






INNOVATION


http://www.youtube.com/watch?v=7ySeZGBeA44




http://youtu.be/5EjVvvyLRfA




READ THIS









INNOVATION









Pizza Friday is Numantra’s weekly venue for reviewing the

latest news, innovations and accomplishments taking place in our industry and the world at large.

Our founders each have spent decades working for some of the largest ad agencies in the world. It was experience that was invaluable, ultimately, because it taught us that we just can’t keep following years of tradition if we want to have an

impact in today’s marketplace.

So we got together for a lot of serendipitous reasons and formed Numantra. Ka-boom! The forever-new marketing

braintrust that maximizes client resources with fresh insights, accountable solutions and kick-ass results was born.

Find out what Numantra can do for you.

Visit numantra.com for more information.


http://adage.com/article/viral-video-charts/google-beats-microsoft-video-battle-email/229215/



Business

Pizza Friday 187