Plan to Blow Up! Creating a Digital Strategy for a Successful Media Brand, by Stacey Ferguson

Talk to Me!

@justicefergie

@beblogalicious

purpose

target audience

goals

THE IDEA

name

logo

online presence

marketing materials

BRANDING BASICS

Simple

Meaningful Imagery

Legs

Emotional“Smile And Scratch Test”| Source: Eat My

Words

S-pelling-Challenged

C-opycat

R-andom

A-nnoying

T-ame

C-urse of Knowledge

H-ard-to-Pronounce

S.C.R.A.T.CH

CREATING THE BRAND

expectations

ROI

objectives

BLOGALICIOUS 2009

HOW DID WE SCORE?

propelled by community

branching out {meetups, webinars,

marketing network, editorial community}

re-branding

Blogaliciousweekend.commyblogalicious.comtheb-link.com@blogalicious09@blogalicious10blogalicious09 on facebookblogaliciousdc on facebookblogalicious weekend big tent forum

OH MY.

bigger, better…

{is bigger better?}

BLOGALICIOUS 2010

HOW DID WE SCORE?

“Be Blogalicious: The Movie”

Blogalicious Guides

Talk Show Pilot

BUT WAIT! THERE’S MORE

bring in the big guns

reassess goals

redefine objectives

analyze roi

2011: CONSTANT EVOLUTION

CONSISTENT

COHESIVE

(No More) CONFUSION!

@beblogalicious

facebook.com/beblogalicious

beblogalicious.co

m

3 resonating qualities?

unique value proposition?

think big! (then plan for it)

LESSONS LEARNED

Who Is Your Target Audience?

Who Are Your Competitors?

Where Does Your Brand

Live?

What Products or Services Do

You Offer?

When Is the Best Time to Reach Them?

How Do You Deliver Your Offerings?

How Does Your Audience Like to Consume Their Information?

Let’s Connect!

@justicefergie

JusticeFergie.com

stacey@justicefergie.com