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Five steps to practice safe crowdfunding or any type of fundraising!
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"TRAKLIGHT", "ID YOUR IP", "IP VAULT", and "IP CLOUD" are registered trademarks of The PIP Vault, LLC. © MMXIII The PIP
Vault, LLC. All Rights Reserved.
23 October 2013Mary Juetten, Founder & CEOTraklight.com
Start on the Right Trak
Do NOT start with creating a:Campaign Pitch orBusiness Plan
THIS APPLIES TO ALL FINANCING!Disclaimer: This is intended to be general information. Nothing in this presentation constitutes legal advice. Please consult with an attorney before making any intellectual property protection decisions.
Got Intellectual Property?
IDENTIFY your IP BEFORE
YOUR CAMPAIGN HERE
Why Care…
• IP theft costs US companies $250 billion annually• 100% of all companies have IP• 700K new startups annually vs. 20% protected IP after 1st year• IP is most valuable asset and not on your Balance Sheet• Exclude competition; Attract investment; Leverage & license• Avoid IP loss, infringement, or business failure
Summary
IDENTIFY IP
PROTECT IP
PICK A PLATFORM
RAISE SOCIAL CAPITAL
CREATE PITCH
What is IP?
• Patents (utility & design)• Copyright ©• Trademark/Service mark TM SM ®• Trade secrets – unsung heroes
IP Misconceptions
• IP is just for Tech Startups or Tech companies & Patents are the only IP for inventors
• Trade secrets are the easiest to protect because there is no registration.
• You can copy anything without a copyright ©
• You can copyright an idea.
• Domain = TM
• If I pay for it, I own it.
• Patents means right to make or sell
WHO: IP Ownership Challenges
• Multiple Inventors• Who are you? Employee • Who has the Rights? Company or you?• Are you going global?
Step 1: IDENTIFY IP
WHY WHO
WHAT
WHEN
WHERE
✔
✔
• Idea• URL• Name• Know how• Video• Employees• Contractors• Partners
WHAT: Campaign or Plan
STEP 2: Protect IP
• Do it Yourself:– USPTO.gov– Copyright.gov
• Hire a Professional:– Attorney, Consultant, Legal Zoom, Rocket Lawyer
• Secrets:– Notary, TRAKLIGHT IP VAULT, Copyright software
• Date of Idea/Invention (First to Invent First INVENTOR to file)
• Date of Use• Date of Filing• Date of Conversion• Renewals
WHEN: Key Dates to Remember
Step 3: PICK PLATFORM
How it works online!
• EQUITY BASED:
Online Business Plan Required
10 Requirements
1. Registration & Incorporation in US2. Names – Directors, Officers, >20% SH3. Business Description & BUSINESS PLAN4. Prior years Tax Returns 5. Financial Statements6. Use of Proceeds7. Offering Details & Progress Updates8. Share price & methodology (VALUATION)9. Ownership & capital10. Capital (existing, offering & differences)
GET READY NOW
Equity is not yet Legal (Oct 23rd update!)Create a PipelineSame steps as other Financing Sources
EQUITY is not Easy
Requirements include:
Financial StatementsBackground ChecksValuationBusiness Plan
REWARDS
CHOOSE THE BEST PLATFORM FOR YOU:
• ALL OR NOTHING• % BASED ON TYPE• BE REALISTIC
STEP 4: RAISE SOCIAL CAPTIAL
Success is directly related to Social Capital
Social Capital is more than Social Media
Quality not Quantity
Case Study: Lessons Learned
Campaign attempt #1
Seriously?... Try again?
• Lessons learned• New plan of action• New cause• New business
opportunity
The new plan.• Pre-Selling• HEAVY PR
– Social Presence– Local media
• Partnering• Get it in writing• New rewards structure• SCHEDULE
UPDATE
CONTENT IS KING
ExpertBlogsSpeakingSocial MediaPR
Start working on this before you launch your campaign.
RESOURCES• CfPA, CfIRA
• Crowdfundingroadmap.com Annual Oct 14th – 16th Convention & Bootcamp
• Crowdfundcast.com – podcast
• Getting Started with Crowdfunding Investing for Dummies in a Day
• Crowfunding Hatchery
• Traklight.com/IP Cloud – free resources & paid coaching
• Crowdbuilder by Leverage PR- in-depth publicity instruction, task and milestone management, to integrated calendars and media lists
ONLINE
CampaignBusiness PlanProjections
`
STEP 5: CREATE PITCH
READ READ READ
Read License & Permission to Use
Check out Creative Commons.org
Ignorance is not a Defense
Be Careful:
Video CopyBusiness Plans
• Incubators & Accelerators• Mentors• SBDC• SCORE• Startup America• Competitions• Angel Lists
• Resources: TRAKLIGHT IP CLOUD
Additional Help
Remember!
RESOURCES• CfPA, CfIRA
• Crowdfundingroadmap.com Annual Oct 14th – 16th Convention & Bootcamp
• Crowdfundcast.com – podcast
• Getting Started with Crowdfunding Investing for Dummies in a Day
• Crowfunding Hatchery
• Traklight.com/IP Cloud – free resources & paid coaching
• Crowdbuilder by Leverage PR- in-depth publicity instruction, task and milestone management, to integrated calendars and media lists
Mary Juettenmejuetten@traklight.com@traklightFacebook.com/traklight
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