Presentation for social media final

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Social Media Strategy

Plan and Presentation

Group Member:Jiaqi LuHao LiLei Liu

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BUSY CAFE

Brief Introduction

S Located in University Village of UCR

S Chinese food restaurant

Social media marketing goals

S Build relationships with customer

S Attract new customer

S Get review from customer

Social media marketing

objectives

S Improve our social media webs (facebook, twitter,

youtube)

S Promote our campaign by using social media

S Communicate with customer and get feedback from them

SWOT analysisfor our social media

Strengths

S We have already set up

a business page on

Facebook

S We get a good review

fromYelp.com

SWOT analysisfor our social media

Weaknesses

S Lack of communication

with people on facebook.

S We only build a public

page on facebook.

SWOT analysisfor our social media

Opportunities

S Our page on facebook

got 59 Check-ins and 2

like clicks from people.

It’s a good start.

S Our competitors (Life

cafe, Boba cafe) don’t

have any social media

strategies.

SWOT analysisfor our social media

Threats

S Most of our customers

are international

students who will stay in

Riverside for a short

time. We have few old

customers. Thus, we

have to continually

appeal our new

customers to join in our

social media group.

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Facebook

How to improve

S We need a new business profile picture

S Upload some alluring pictures of our food

How to improve

S Decorate our wall. At least change the status regularly.

S Once we receive the message from our friends. Reply it as soon as

possible.

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Twitter

Most important

S Share everything with people. Just like a person.

S Chat with friends. Just like a person.

We can...

S Share your status:

“It’s really hot today. Buy a cold boba milk tea from us!”

“Few customer today...I miss you guys!”

“Hope you get good grades in final exams!”

We can...

S Chat with friends:

“@Mike Glad you like it. Try our noodle next time.”

“@Angles We’re open until 11pm. Waiting for you ”

“@nikos We are sooooo sorry for that. Come here

tomorrow and I’ll get you a milk tea for free.”

We can...

S Send out coupons or tell people everyday’s deal via Facebook and

Twitter.

We can...

S Send out coupons or tell people everyday’s deal via Facebook and

Twitter.

Show this when you check out and get an

90% discount. Only for June.

We want...

S Customers check our Facebook and Twitter regularly.

S Customers leave feedback

S Build friendship with our customers

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Youtube

Cooking Guide

S Record a cooking guide video. (How to Make Kung Pao Chicken)

S Upload to Youtube

S Share the link in Facebook and Twitter

Cooking Guide

S It’s an advertisement of our restaurant

S It also educate people. (relate to The Four Pillars of Social Media

Strategy)

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Foursquare

The new trend of social media

S It’s different from Facebook and Twitter. It’s run by customer not the

owner.

S It’s Yelp.com + Twitter + Facebook

We need improve

We need improve

We need improve

S Upload pictures of our food

S Give tips on ours own, forwardly.

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Making an app?

Make an App

S Pizza Hut iPhone app generates $1M in sales

S We can also make our app

S Customers can simply

start an order at first page

S They can sign in as an

member

S We can put our menu in

the app

Make an App

S We can integrate our Facebook, Twitter, all the social media pages in our

app

?