PERSONALPERSONAL SOCIAL MEDIA METRICS PROGRAM SOCIAL MEDIA METRICS PROGRAM

The Personal Brand of Gary Robert KaneThe Personal Brand of Gary Robert Kane

Introduction

GrinToronto is my personal brand. I’m graphic and web designer, photographer, artist, blogger, social media marketer, human rights activist, dog and fitness lover and generally fun pleasant Canadian guy.

Strategy

My goal is to increase my visibility and presence and differentiate myself from my peers by creating a cool, interesting and educating online community using social media tools to primarily drive visitors to my website blog/portfolio. I will measure my success by new business opportunities and increased compensation and sales in the case of artwork.

Tactical MetricsI’m using Google Analytics to monitor my website for impressions, social media referrals, page views, duration, visitor flow and several other useful stats. Moving forward I will be taking advantage of GA’s testing abilities to adjust content toward my community.

Google Alerts is set up to notify me when GrinToronto is mentioned.

Tactical MetricsTwitter is currently the primary platform I’m using to funnel visitors to my website. I’m constantly monitoring Twitter Analytics for mentions, retweets, clicks and new followers. I have also started using Twitter cards to catch more attention with my tweets & Twitter offers good stats for Twitter cards.

Tactical MetricsI have started using Hootsuite and the basic analytics it offers for unpaid accounts.

Tactical MetricsBitly is being used for URL shortening and for analytics/Tracking

Tactical MetricsOther metrics tools I’m using are Klout and Twtrland. The later being very useful for identifying best times to tweet and community demographics.

Social Media Platforms

My Website Grintoronto.com -Blog -Portfolio

Facebook Twitter Youtube

Vine Pinterest Linkedin

Flickr Instagram

I have a presence on these social media platforms

Social Media PlatformsContent interaction

My Brand’s My Brand’s ContentContent

WebsiteWebsiteBlog/PortfolioBlog/Portfolio

MainMain

SecondarySecondary

OccasionalOccasional

Bitly used to shorten Bitly used to shorten links for tweetslinks for tweets

Most content is Most content is distributed via the distributed via the

Website/blogWebsite/blog

SM Editorial Calendar At this point most of my content is based reacting to current news/issues and it is difficult to schedule in advance. As I create more original non time sensitive content I will create a more structured/advanced calendar with additional media and subject matter.

SummaryMy GrinToronto brand has grown primarily by my use of delivering quick timely content to my social media channels to catch the attention of the community and draw them to my website/blog/portfolio or in the case of Twitter, follow me. At this point I have found that based on my analytics and metrics monitoring political memes and posts have created the most buzz followed by photo content. I have begun using tools like twitter cards to post media directly into tweets to enhance content and gain impressions and clicks. As I grow my community I will be testing using Google Analytics different content messaging and customized landing pages. Also as I grow and create content a more regular posting schedule via an editorial calendar can be utilized and automated postings with Wordpress and Hootsuite. A channel I plan to grow and feature in the future will be video, in particular Vine as I see a great deal of growth on that platform.

My overall goal is to be known, grow and gain business. My social media initiatives appear to be working based on my metrics and feedback. I will be continuously adjusting and analyzing to maintain this growth.