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Twitter is still the hot topic. Find out more about the latest trends in Twitter and where things are headed. If your strategy does not include Twitter, your marketing campaign is incomplete. Arnie Kuenn, President of Vertical Measures presents helpful tips to utilize the social media powerhouse tool at Pubcon in Austion 2011.
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Twitter in the Real World
Arnie Kuenn@ArnieK
About Your Presenter…• President of Vertical Measures in Phoenix, AZ• President of the Arizona Interactive Marketing
Assoc.• Instructor for the Content Marketing Institute• Author of the book…
Twitter: @ArnieK #Pubcon
Available April, 2011
Real World Usage of Twitter
• Build Links to Content• Promote Events• Build Brand Awareness• Obtain New Clients
Twitter: @ArnieK #Pubcon
Why Bother with Twitter?• In a study by Chadwick Martin
Bailey, it was found:– 60% of Facebook fans and 79% of
Twitter followers are more likely to recommend those brands since becoming a fan or follower
– 51% of Facebook fans and 67% of Twitter followers are more likely to buy from bands they associate with online
Twitter: @ArnieK #Pubcon
Twitter to Build Links to Content• Promote the content you
already have, and not just blog posts…
• Videos, webinars, images, whitepapers, free guides, product pages, etc.
• You can even use RSS feeds for your content to Tweet
• Off-site content too! --------->• Google & Bing say social
signals are being used in search rankings
Twitter: @ArnieK #Pubcon
Twitter to Promote Events
Twitter: @ArnieK #Pubcon
Build Brand Awareness• Create fun content when you
can• Take quick picture or video &
tweet it!• Share personal anecdotes
when possible• Remind people: there is an
actual person behind your Twitter account!
• Ask Questions• Encourage interaction
Twitter: @ArnieK #Pubcon
Obtain New Clients (@VerticalMeasure)
• We can directly account for more than $50,000 in new business as a result of our Twitter efforts.
Twitter: @ArnieK #Pubcon
New Customers (@AJBombers)
• Milwaukee restaurant formed a community by publishing specials & answering customer questions
• Have more than 12,000 followers
• Estimate 75 percent of customers are Twitter followers
• Treat everyone on Twitter as if they are regulars
• Allow customers to write their Twitter names on the walls of the restaurant
Twitter: @ArnieK #Pubcon
How Do We Manage Twitter?• Every employee has a twitter account• We train our staff and our clients’ staff
on how to use Twitter and related tools
• We use HootSuite to manage all of our accounts
• We do schedule Tweets• No more than an hour per day per
person
Twitter: @ArnieK #Pubcon
Measure!• Measure for successes… and failures• Know your goals and your audience• Have a plan & set benchmarks• Check your rankings, traffic,
conversions and other key metrics
Twitter: @ArnieK #Pubcon
Thank You!
FacebookLinkedIn Group
@VerticalMeasure
Contact: 888-476-1881 www.VerticalMeasures.com
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