PubCon: Using Twitter for Media Relations

Media RelationsIn The New (media)

World

Media RelationsIn The New (media)

World

Victoria Harres@prnewswire

http://bit.ly/93KV0E

Journalists on

79%

Journalists on

79%

Journalists on

79% 2009 = 58%

Journalists on

79% 2009 = 58%

Journalists on

64%

Journalists on

64%

Journalists on

64% 2009 = 51%

Journalists on

64% 2009 = 51%

Journalists on

58%

Journalists on

58%

Journalists on

58% 2009 = 22%

Journalists who’ve been pitched via social

networks

43%

Journalists who’ve been pitched via social

networks

43%

Journalists who’ve been pitched via social

networks

43% 2009 = 31%

Why Twitter for Media Relations?

Why Twitter for Media Relations?

• It’s where journalists are doing research• It’s where you can reach out to people

casually• It’s a great place for introductions and

building relationships• It’s a place to do your own research

What do you need for a successful team Twitter

effort?

@PRNewswire@PRNewswire@PRNewswire@PRNewswire

The right people!The right people!

Content StrategyYour industry News & tips 15%

Social media Effects on your industry

15%

Personal/human

Humanizing conversation

<10%

Marketing / PR Promotion of organization

< 10%

Engagement @’s and RT’s 50%

Opinion 0% ?

Engagement Strategy

Engagement Strategy

Tools

http://oneforty.com/PRNewswire

Don’t forget traditional tactics:

Don’t forget traditional tactics:

Journalists who still prefer email pitches?

84%

Journalists who still prefer email pitches?

84%

Victoria HarresDirector, Audience Development

PR Newswire

victoria.harres@prnewswire.com

@prnewswire@victoriaharres

Media Survey

Tools