Pure trip Brand Plan

PureTrip

A New Zealand Tourism Operator

PureTrip

www.puretrip.co.nz

MAKE YOUR DREAM COME TURE

PureTrip

Our Team

Wen Yunjia• ID:20151

928

Shui Yongjia

• ID:20151897

Qian Feng• ID:20151

912

Li Ke• ID:20092

306

Ma Jinjun• ID:20160

417

PureTrip

AgendaConcept

Product

Market

Social Media

PureTrip

Concept

Customized

Group

43280Opportunity

PureTrip

BRAND & LOGO

PureTrip

100% Pure New Zealandwww.puretrip.co.nz

PureTrip

Customized travel with personal photographer

Product – Tailored travel

PureTrip

PURE

Brand Architecture

PURE.love

PURE.adventure

PURE.luxury

Current

Future

Future

PureTrip

Shanghai, 23 million peoplePer capita GDP: $16,553 US dollar

Niche market

PureTrip

Extreme sports enthusiastsYoung Couple Wealthy People

2.6 million 25~29 people in Shanghai

Niche market

2016 Grow with our customer 2046

PureTrip

Brand Leverage of New Zealand

Brand Leverage

PureTrip

Brand Leverage

• Pure environment and simple lifestyle

What is pure?

• Honeymoon-Pure Love• Conventional Travel-Simple Lifestyle

pressure dropping.

How to leverage ?

PureTrip

Social media – Target & Channel

Target

Channel

PureTrip

Social media - Tactics

Accurate Ad Push

Share Experience

Viral marketing

Interacting with customers

PureTrip

References• Bureau of Statistics of Shanghai. (2015). The People’s Gender and Age Composition of the Sixth

Chinese Papulation Census. Retrieved from http://www.stats.gov.cn/english/statisticaldata/AnnualData/ 

• Coza, D. (2015, January 26). Why And How Travel Agents Should Use Social Media. Retrieved from http://tts.com/blog/why-and-how-travel-agents-should-use-social-media

• FutureBrands, (2015 ). Country Brand Index 2014-15. Retrieved from http://www.mbl.is/media/84/8384.pdf

• Gartner. (2016). Gartner for Marketers INSIGHTS. Retrieved from https://www.gartner.com/marketing/social-marketing/

• Hurun Report. (2015). China Ultra High Net Wealth Report (2014~2015). Retrieved from http://www.hurun.net/en/Research.aspx

• Statistics NZ. (2016). International Visitor Arrivals to New Zealand: December 2015. Retrieved from http://www.stats.govt.nz/browse_for_stats/population/Migration/international-visitor-arrivals-

dec- 15.aspx• Tan, L. (2012, November 21). Chinese star's wedding boon for tourism. Retrieved from

http://www.nzherald.co.nz/nz/news/article.cfm?c_id=1&objectid=10848887• Tourism New Zealand (2011) Retrieved from http://www.tourismnewzealand.com/about/what-we-

do/campaign-and-activity/

PureTrip

Thank You!

Welcome to PureTrip!

纯境旅程梦想成真