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Registration is a decision that will make or break your event. Learn more and Get the Full Report for free here http://eventmb.com/regreport
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LIKE A PRO
REGISTER THEM
EVENT REGISTRATION IS A
NIGHT MARE
MY OBJECTIVE IS TO MAKE IT SWEET AS
PIE
HOW TO #FAIL AT
REGISTRATION
WE OVERSIMPLIFY COMPLEX DECISIONS
BAZERMAN 2002
POOR RESEARCH
MCKINSEY
BIASIF YOU DROP YOUR BIAS, YOU COULD
INCREASE RETURN
BY7%
WEAK OBJECTIVES
HBR
MISALIGNMENT IS ONE OF THE FIRST CAUSES OF
UNSUCCESSFUL BUSINESS DECISIONS
BUT WAIT, THIS IS
THE DECISION!
EVENT REGISTRATION
HOW REGISTRATION AFFECTS THE EVENT
BUDGET
MARKETING
SALES COMMS
MEALSPREFERENCESCRM
CUSTOMER SATISFACTION
!
+
YOU ARE DEALING
WITH THIS GUY
iPadArmyBadge
BlackcoffeeMic
iPhone
GoogleGlass
THE VITRUVIAN ATTENDEE: LEARN MORE ABOUT THEM HERE
HOW TO
#WIN
THE TOP 5FEATURES
CUSTOM REGISTRATION PAGE
REPORTING TOOLS
SEND NOTIFICATIONS AND UPDATES
ONLINE+MOBILE READY
OBTAIN REAL-TIME DATA STATISTICS ON ATTENDEES AND THEIR PREFERENCES
1
2
3
4
5
!
HOW MANY
SUPPLIERS OFFER
THE TOP 5
93% !!
94% !!
86% !!
82% !!
77%
50%
CUSTOM REGISTRATION PAGE
REPORTING TOOLS
SEND NOTIFICATIONS AND UPDATES
ONLINE+MOBILE READY
OBTAIN REAL-TIME DATA STATISTICS ON ATTENDEES AND THEIR PREFERENCES
IMPORTANT BUT OFTEN
MISSING FEATURES
OBTAIN REAL-TIME DATA STATISTICS ON ATTENDEES AND THEIR PREFERENCES
!
GROUP REGISTRATION !
MULTI-TRACK, MULTI-SESSION REGISTRATION PROCESS
!
TRAVEL/HOTEL BOOKING INTEGRATION !
24/7 CUSTOMER SERVICE AND SUPPORT
77% !!
67% !!
66% !!!
27% !
51%
50%
IMPORTANT BUT OFTEN
MISSING FEATURES
OBTAIN REAL-TIME DATA STATISTICS ON ATTENDEES AND THEIR PREFERENCES
!
GROUP REGISTRATION !
MULTI-TRACK, MULTI-SESSION REGISTRATION PROCESS
!
TRAVEL/HOTEL BOOKING INTEGRATION !
24/7 CUSTOMER SERVICE AND SUPPORT
77% !!
67% !!
66% !!!
27% !
51%
50%
WHAT TO CONSIDER
FREE VS
!
PAID
ELASTICITY
SIZE
PRICE IS A
B*TCH
YOU COULD SPEND
FROM $3.20 TO $16 PER $100 TICKET
PRICE IS A
B*TCH
!
COMPETITIVE IS
$3.20
PRICE IS A
B*TCH
The #WIN Point
!
MORE !
!
!
!
FEATURES !
!
!
!
!
LESS!
$3.20 PRICE $16
PRICE IS A
B*TCH
TRENDS
$
CROWD FUNDING
FAST CHECK IN
SOCIAL DATA
GROUP SELLING
CASE
STUDIES
OFFLINE TO ONLINE UCAS
WHAT: MOSTLY OFFLINE MANUAL PROCESS !RESULT: DRAMATICALLY REDUCED PROCESSING TIMES AND HUMAN ERROR
!
EASILY MANAGE DIFFERENT PRICING AND PROMOTIONS
PROVIDED BY
CLONING EVENTS BSC INC
WHAT: MOVED TO EVENT MANAGEMENT DASHBOARD WHICH ALLOWED TO CLONE EVENTS !RESULT: SAVED 10 TO 15 WORKING HOURS PER EVENT BY SIMPLY PORTING INFORMATION
PROVIDED BY
PROVIDED BY
SEGMENTATION SOCIAL CAPITAL MARKETS
WHAT: USE OF CUSTOM FIELDS TO SEGMENT AUDIENCE
!RESULT: INCREASED REGISTRATIONS FOR THE EVENT 25% YOY
provided by Eventsforce
CROWDFUNDING INTERNATIONAL JOURNALISM FESTIVAL
WHAT: LACK OF PUBLIC FUNDING
!RESULT: SO FAR 20% OF BUDGET COLLECTED
ONLINE + AT THE DOOR HEROES OF FRINGE
WHAT: USE OF ONLINE REGISTRATION TO SECURE SPOT AND PAY WHAT YOU WANT AT THE DOOR FOR THOSE SHOWING UP
!RESULT: • SOLD OVER £20K OF TICKETS
• COLLECTED EXTRA DONATION FROM THOSE WHO PREPAID ONLINE
IN
CONCLUSION
TRY NOT TO FAIL
KNOW YOUR ATTENDEE
LOOK FOR THE #WIN POINT
EVALUATE FEATURES CAREFULLY
DOWNLOAD
THE REPORT HERE
!!
eventmb.com/regreport
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