View
2.294
Download
0
Category
Tags:
Preview:
DESCRIPTION
See how eCommerce brand are faring on the social web. The report is powered by www.konnectsocial.com, ORM and social analytics tool which scans blogs, forums, comments, news, social media. The report showcases how brands like Flipkart, Myntra, Snapdeal, HomeShop18 and others are being discussed online, what are the sentiments, share of voice and how they are faring on facebook, twitter and youtube
Citation preview
www.konnectsocial.com
Industry: eCommerce Brands Covered: Flipkart, Snapdeal, FashionAndYou, Myntra, HomeShop18 -Listening Post (15 day Report) - July 12 - July 26 2013 -Geographies- All countries
Report Published on: 26th July 2013
www.konnectsocial.com
Objective
• Track and Monitor online conversations from the web and social media on eCommerce websites
• Identify Key platforms and Influencers
• Identify and highlight negative conversations on brands
• Identify how all brands are faring on social media
www.konnectsocial.com
Keywords Mapped Flipkart Snapdeal FashionAndYou Myntra homeshop18
www.konnectsocial.com
Key Highlights – Web - Flipkart • Total 482 results on the web. 80.91% Blogs,
0.21% Forums, 18.88% News • Top Countries : India, United States, South Africa
• Top Sites: www.zeal4deals.com,
freekaamaal.com, www.savemoneyindia.com, dealsbin.in, medianama.com
• Sentiment: 98% non negative and 2% negative
www.konnectsocial.com
Key Highlights – Web - Snapdeal • Total 458 results. 94.76% Blogs, 5.24% News • Top Countries : India, United States, United
Kingdom
• Top Sites: freekaamaal.com, www.zeal4deals.com, www.savemoneyindia.com, dealsbin.in, www.savemoneyindia.net
• Sentiment: 97% non negative and 3% negative
www.konnectsocial.com
Key Highlights – Web - FashionAndYou • Total 64 results. 98% Blogs, 2% News • Top Countries : India
• Top Sites: dealzexplorer.com,
savemoneyindia.net, www.dealcurry.com, www.zeal4deals.com, couponmajaa.com
• Sentiment: 94% non negative and 6% negative
www.konnectsocial.com
Key Highlights – Web - Myntra • Total 240 results. 86% Blogs, 14% News • Top Countries : India, United States
• Top Sites: freekaamaal.com,
www.savemoneyindia.net, dealsbin.in, www.medianama.com, www.zeal4deals.com
• Sentiment: 97% non negative and 3% negative
www.konnectsocial.com
Key Highlights – Web – Homeshop18 • Total 304 results. 94% Blogs, 6% News • Top Countries : India, United States
• Top Sites: freekaamaal.com,
www.zeal4deals.com, www.savemoneyindia.com, indiafreestuff.in, dealsbin.in
• Sentiment: 97% non negative and 3% negative
www.konnectsocial.com
Summary of Results on the web
Flipkart
Top Countries Negative Conversations Sites with most negative
India - 431 Sites 3 sites
Thehindubusinessline.com
United States - 11 Sites 2 sites
http://www.business-standard.com/
South Africa - 1 Site 0 sites
Snapdeal
Top Countries Negative Conversations Sites with most negative
India - 440 Sites 1 site
Indianconsumerforum.org
United States - 4 Sites 0 sites
United Kingdom - 1 Sites 0 sites
FashionAndYou
Top Countries Negative Conversations Sites with most negative
India - 14 Sites 3 sites
www.dealcurry.com
Myntra
Top Countries Negative Conversations Sites with most negative
India - 142 Sites 1 site
trak.in
United States - 5 Sites 0 sites
homeshop18
Top Countries Negative Conversations Sites with most negative
India - 201 Sites 1 site
Indianconsumerforum.org
United Kingdom - 1 Sites 0 sites
United States - 1 Sites 0 sites
www.konnectsocial.com
Results around top Keywords - Flipkart Keyword: 1. Funding
www.konnectsocial.com
Results around top Keywords - Flipkart Keyword: 2. Amazon
www.konnectsocial.com
Results around top Keywords - Snapdeal Keyword: 1. Deals
www.konnectsocial.com
Results around top Keywords - FashionAndYou Keyword: 1. Urbantouch
www.konnectsocial.com
Results around top Keywords - Myntra Keyword: 1. CMO
www.konnectsocial.com
Results around top Keywords – homeshop18 Keyword: 1. CMO
www.konnectsocial.com
Key Highlights - Twitter Total Followers: Followers added in last 15 days
Flipkart : 82181 Flipkart: 534
Snapdeal : 12766 Snapdeal: 472
Fashion and You : 12672 Fashion and You : 70
Myntra: 10727 Myntra: 443
HomeShop18 : 13800 HomeShop18 : 311
Total Mentions: Flipkart : 2193
Snapdeal: 512
Fashion and You : 530
Myntra.com : 1584
HomeShop18 : 709
www.konnectsocial.com
Key Highlights - Twitter Flipkart Snapdeal FashionAndYou Myntra HomeShop18
Total 2193 Mentions Total 512 Mentions Total 530 Mentions Total 1584 Mentions Total 709 Mentions
Influencers talking: @sidin – 1 Mention, 63,128 followers and Klout Score of 83, @KanchanGupta – 4 Mentions (all negative), 46,390 followers and Klout Score of 72
Influencers talking: @gulpanag – 9 Mentions, 645,297 followers and Klout Score of 82, @BajpayeeManoj – 1 Mention, 108,635 followers and Klout Score of 64
Influencers talking: @Naina – 1 Mention (-ve), 76,684 followers and Klout Score of 68, @AaStHa_M –42 Mentions, 4,224 followers and Klout Score of 48
Influencers talking: @akshayrenukdas – over 40 Mentions, 795 followers and Klout Score of 44
Influencers talking: @Yuvlicious – over 40 Mentions, 1,825 followers and Klout Score of 44
Maximum mentions on Friday (411) between 3pm to 4pm. This is the time when the followers are online
Maximum mentions on Friday (140)
Maximum mentions on Sunday (201)
Maximum mentions on Wednesday (423)
Maximum mentions on Monday (266)
Retweets: Total 92. Retweets With maximum retweets (25) on 19th July.
Retweets: Total 64. Retweets With maximum retweets (45) on 12th July.
Retweets: Total 32. Retweets With maximum retweets (13) on 19th July.
Retweets: Total 1810. Retweets With maximum retweets (1583) on 18th July.
Retweets: Total 287. Retweets With maximum retweets (130) on 15th July.
www.konnectsocial.com
Influencers List
• Total 21 Tweets for Flipkart from News Channels none from Bollywood
• 3 For Snapdeal from News Channels, none from Bollywood
• None For Snapdeal from News Channels and Bollywood
• 1 For Myntra from News Channels, none from Bollywood
• None For Homeshop18 from News Channels and Bollywood
Konnect Social lets you create a list of influencers in the industry. So we have created 2 Lists here: News Channels and Bollywood
www.konnectsocial.com
Brand Comparison on Facebook Total Fans:
The basic parameter on Facebook starts with number of fans or likes and a sizable number of fans are required to drive any kind of engagement on social media. flipkart.com is the winner in terms of fans followed by Myntra.com. The relative share of Fans is : flipkart.com - 26% , Myntra.com - 21% , Snapdeal - 18% , fashionandyou.com - 18% , HomeShop18 - 15%
www.konnectsocial.com
Brand Comparison on Facebook Engagement and Engagement as percentage of Fans
• The currency of social media is Engagement and the percentage of fans engaging with the brand.
• Snapdeal has generated maximum engagement – 52,974 which is 4.28% of the total fans (1239131) in last 15 days
and Myntra.com has generated least engagement – 13909 which is 0.98% of their total fans (1416185)
• Relative Share of engagement: Myntra.com - 8%, flipkart.com - 24%, fashionandyou.com - 16%, Snapdeal - 32%, HomeShop18 - 19%,
www.konnectsocial.com
Brand Comparison on Facebook Engagement Over Time
Snapdeal which generated maximum engagement in the selected period has 22 Jul - 26 Jul as the most popular week which accounts to 18% (8851) of their total engagement. In the same week fashionandyou.com generated 10392, flipkart.com generated 2079, HomeShop18 generated 10705, Myntra.com generated 2038 engagement
www.konnectsocial.com
Brand Comparison on Facebook Engagement By Post Type:
In the selected period, Snapdeal which generated maximum engagement shared 25 link, 61 photo, 328 status, followed by fashionandyou.com - 9 link, 33 photo, 41 status, flipkart.com - 65 link, 27 photo, 536 status, 1 video, HomeShop18 - 18 link, 41 photo, 703 status, Myntra.com - 22 link, 34 photo, 115 status
www.konnectsocial.com
Brand Comparison on Twitter Mentions Over Time:
In the selected period Flipkart received maximum mentions and Fashion and You received least mentions. For Flipkart which received maximum mentions, the week 15 Jul - 21 Jul was the most active where it received 880 mentions which accounts to 48.89 of the total mentions in this period. In the same week Fashion and You received 224 mentions which accounts to 64.55% of their total mentions.
www.konnectsocial.com
Brand Comparison on Twitter Most Engaged Users:
Most Engaged users are the ones who mention you more frequently in their Tweets. Above are the most engaged users for each brand
www.konnectsocial.com
Brand Comparison on Twitter Top Users by Followers:
Top users by followers are influencers in the industry (having large number of followers base)
www.konnectsocial.com
Brand Comparison on Youtube Total Subscribers:
• Flipkart: 1,503 http://www.youtube.com/user/mrflipkart
• Snapdeal: 85 http://www.youtube.com/user/snapdealteam
• Fashion And you: 111 http://www.youtube.com/user/fashionandyou
• Myntra: 574 http://www.youtube.com/user/myntradotcom
• HomeShop18: 2,866 http://www.youtube.com/user/homeshop18
www.konnectsocial.com
Brand Comparison on Youtube
• For Flipkart, videos with 21 to 40 secs generate maximum views. Flipkart India has 7 videos in this duration and 717,823 total views
• Snapdeal (select Snapdeal from dropdown. Chart is not shown above) is not very active on youtube in last 15 days. In total they have only 2 videos with a total of only 11,149 views
• FashionAndyou also is not very active • For Myntra, videos with 41 to 60 secs generate maximum views. Myntra has 7 videos in this duration and 343,552 total views • For HomeShop18, videos with greater than 3 mins generate maximum views. Homeshop18 has 20 videos in this duration and
442,488 total views
Recommended