LAKSHMI NARAIN COLLEGE OF TECHNOLOGY-EXCELLENCESeminar

“E-commerce business in India”

Submitted to-Gajendra Sir

Submitted by-Palak Arora

Agenda-

1. Introduction2. Ecommerce business models3. Why we need ecomm business4. How to start ecomm business5. Current state of ecomm in India6. Key Drivers of ecomm7. Top 10 ecomm brands8. Pros and cons9. Conclusion

E-commerce short for electronic commerce, is trading in products or services using computer networks, such as the Internet. Almost any product or service can be offered via ecommerce, from books and music to financial services and plane tickets.

E-commerce draws on technologies such as mobile commerce, electronic funds transfer , Internet marketing , online transaction processing .

E-commerce

E-commerce Business

Online Goods Services

• E-books• Software• Streaming

media

Retail Services

• Banking• Food

ordering• Travel• Grocery

Market place Services

• Advertising

• Auction• Wallet• Compariso

n shopping

Consumer Services

• Help desk• Call centre• Live

support service

E-commerce Business Models

Business - to - Business (B2B)Business - to - Consumer (B2C)Consumer - to - Consumer (C2C)Consumer - to - Business (C2B)Business - to - Government (B2G)Government - to - Business (G2B)Government - to - Citizen (G2C)

Business - to - Business (B2B)

Website following B2B business model sells its product to an intermediate buyer who then sells the product to the final customer.

As an example, a wholesaler places an order from a company's website and after receiving the consignment, sells the end product to final customer who comes to buy the product at wholesaler's retail outlet.

Business - to - Consumer(B2C)Website following B2C business model sells its product directly to a customer. A customer can view products shown on the website of business organization. The customer can choose a product and order the same.

Consumer - to - Consumer (C2C)Website following C2C business model helps consumer to sell their assets like residential property, cars, motorcycles etc. or rent a room by publishing their information on the website.

Website may or may not charge the consumer for its services. Another consumer may opt to buy the product of the first customer by viewing the post/advertisement on the website.

Consumer - to - Business (C2B)In this model, a consumer approaches website showing multiple business organizations for a particular service. Consumer places an estimate of amount he/she wants to spend for a particular service. For example, comparison of interest rates of personal loan/ car loan provided by various banks via website. Business organization who fulfills the consumer's requirement within specified budget approaches the customer and provides its services.

Business - to - Government (B2G)B2G model is a variant of B2B model. Such websites are used by government to trade and exchange information with various business organizations. Such websites are accredited by the government and provide a medium to businesses to submit application forms to the government.

Government - to - Business (G2B)Government uses B2G model website to approach business organizations. Such websites support auctions, tenders and application submission functionalities.

Government - to - Citizen (G2C)Government uses G2C model website to approach citizen in general.Such websites support auctions of vehicles, machinery or any other material. Such website also provides services like registration for birth, marriage or death certificates. Main objectives of G2C website are to reduce average time for fulfilling people requests for various government services.

There are multiple reasons for this-

1. The internet penetration and awareness has increased tremendously in India in last 10 years. 2. ‘one touch internet in mobile’ is available every where in India now. 3. India is the youngest country in the world and one of the most populated, and so, it is a big market for everyone.

Why to start ecommerce business

1. Figure out a perfect name.2. Get your online store made.3. Registering an e-commerce company in india.4. How to get payment gateway in india.5. E-commerce logistics.6. How to market your business.

How to start e-commerce business in India

INDIA E-COMMERCE

Past

FUTUREPRESENT

1991: Introduction of E-Commerce.2002: IRCTC teaches India to Book ticket online.2003: Introduction of Low Cost Airline.2007: The Deep Discounted model of Flipkart.

The past-

Today, the online shopping has become a trend in India and the reason behind is attractive online websites, user friendly interface, bulky online stores with new fashion, easy payment methods (i.e. secure pay online via gateways like paypal or cash-on-delivery)

Further, the addition of discounts, coupons, offers,30days return guarantee, 1-7 days delivery time, etc. to the online shopping and the E-Market have added new flavors to the industry.

2015: Current Scenario

* Social Media as a Lead Generation tool.* Price comparison engine.* Online Grocery Store.* Innovation in logistics.

The way forward-

Current state of ecommerce market in India

1. Large percentage of population subscribed to broadband Internet.2. Explosive growth of Smartphone users.3. Rising standards of living as result of fast decline in poverty rate.4. Availability of much wider product range.5. Competitive prices compared to brick and mortar retailer.6. Increased usage of online classified sites, with more consumer buying and selling second-hand goods.

Key drivers in Indian e-commerce

TOP 10 E-commerce Brands in INDIA

Pros of e-commerce business

1. Flexibility & speed.2. Low startup cost.3. 24/7 ecommerce operation.4. No need for physical store.5. Lots of choices. 6. No need to handle currency notes.

1. Fierce competition.2. Longer time to establish awareness & trust.3. Technical issues.4. Lack of personal touch.5. Inability to experience the purchase before.6. Delay in receiving goods.

Cons of ecommerce business

E-commerce had made the various useful changes and had also add in the standard of living. E-Commerce provides a universal platform to support commercial / business activities across the globe.

Conclusion-

Thank you….!!

Any queries……??