Retail Plan - Wedding Shop

Marriages are made in heaven but …………

arranged by

RETAIL - WEDDING SHOP

• Punit Amberkar P-02

• Deepak Bagal P-05

• Atul Chougule P-11

•Vaibhav Dabre P-13

• Vishal Dubey P-20

• Kunal Mehta P-40

Flow of presentation

Introduction about the Company

Customer Profile

External location Analysis

Internal layout plan

Expansion Plans

IT platform

INTRODUCTION

Impressions

VISION

To be a global retailer in India and achieve

no 1 position in the Indian market in

wedding store category.

POSITIONING

IMPRESSIONS is positioned as a family store

delivering a complete shopping experiences

defined by its mission ,vision and values.

In 2009, IMPRESSIONS launches at Worli

Setting up shop in 2009 with its flagship store in Worli, Mumbai, Impressions is a member of

Sisodia corp of companies.

Impression is the first retail venture by F.Sisodia Corp, promoted by Mr.PrakashSisodia, Mr.Avinash Sisodia and Mr .SandeshSisodia have been leaders in textile business for over 25 years.

With its wide range of merchandise, exclusive

counters of international brands and world-

class customer service, Impressions will bring

international standards of shopping to the

Indian consumer providing them with a world

class shopping experience.

STPD STRATEGY

Customer profile

Impressions core customers represent a strong SEC A and SEC B skew.

Age group of 18 years and above .

Majority - families and young couples with a annual household income above Rs. 10 Lakhsand an annual spend of Rs.2 lakhs.

A large number of Non - Resident Indians visit the shop for ethnic clothes in the international environment they are accustomed to.

STPD Target audience

SEC A AND SEC B

Future

Positioning

“ Hum Jode Rishtey Dil Ke…”

Differentiation

A new lifestyle destination

One-stop shop for brides and grooms

Hassle-free experience to the customers

Architect and interior designer, has created unique

ambience

Different music and lighting arrangements

EXTERNAL LOCATION ANALYSIS

Location

Worli , South of Mumbai

This is another place famous for housing corporate offices.

Situated here are Nehru Science Centre, National Stock

Exchange (NSE) at Mahindra towers. It also houses Nehru

Centre, one of the premier place for trade exhibitions.

For those who love to stroll, Worli Sea Face is an ideal spot

for them as there are no shops and establishment near

them. Just opposite Worli Sea Face is Worli Diary. It also

houses Regional Transport Authority ( RTO), which controls

Mumbai traffic

Accessibility

Worli Railway Station lies on the Mumbai Central –Dadar line of Western Railways.

Chhatrapati Shivaji International Airport is about 11 km north of Worli.

Nearest major railhead is Dadar Central Railway Station, which is around 5 km east.

Chhatrapati Shivaji Terminus Railway Station is around 11 km south.

Areas Near Worli, Prabhadevi

Location conti

Why atria mall

330 Feet expanse and 24 feet high clear glass frontage for

showrooms

Restaurant, Discotheque, Entertainment Zone

Ideal floor to floor height

Separate service lifts

1,00,000 sq. ft. car parking in double basement

Advance fire detection and fire fighting system

Professionally Managed and Maintained

Location Plan

Brands at atria mall MANGO CHARLES & KEITH RED EARTH COSMETICS

LEVIS BOUTIQUE NIKE GILI

CAT WALK IN TOUCH ALDO SHOES

NICOLI (SAMBENA) TOMMY ZEST (SIGMA)

JASHN BIBA ASHMINA BARBIE

BIZARRE CARBON Accessories LILLIPUT

IDENTITI ARCHIES HIDESIGN

ORCHESTRA ALLENSOLLY SONY

KIAH VAN HUSSEN LOUIS PHILIPPE

WATCHES OF SWITZERLAND PETER ENGLAND S.F.JEANS

PEPE JEANS GKB OPTOLABS UNITED COLORS OF BENETTON

PROVOGUE SAMSONITE APPLE BOUTIQUE

LOREAL SALOON H2O +(COSMETICS) CHEMISTRY (eStyle)

SPYKAR SCRAM BIJOUX

PRETTY SECRETS JOCKEY AOS

SURUCHI KAILASH PARBAT (Chaat)

SHAMIANA (TANDOOR & INDIAN CUISINE) FRESCO (JUICES AND MOCKTAILS)

SANTINOS - (PIZZAS & PASTA) SALA THAI - (THAI CUISINE)

MAGIC WOK - (CHINESE CUISINE) DOSA PLAZA (South Indian) CHINA GATE

INSTORE LAYOUT

EXPANSION STRATEGIES

Expansion model

COCO – Company Owned Company Operated

COFO – Company Owned Franchisee Operated

FOFO – Franchisee Owned Franchisee

Operated

Successfully adopted by KKCL – Kewal Kiran

Clothing Ltd and Koutons Retail

COCO – company owned company operated

Currently only 1 store at Worli

Plans to put up stores by 2009 End in Metro

Cities countrywide

Margin would be around 42-45%

COFO – company owned franchisee operated

• Land is owned by the Company and will be leased

• All expenses henceforth are borne by the Franchisee

• Franchisee will use LOGO, Inhouse Brands, Integrated IT platform, Layout, Furniture Styling, Colour Schemes etc.

• Working capital incurred on inventory is borne by the franchisee

• Maximum 4 more COFO’s in Mumbai and near by area

• Margin would be around 25-29%

FOFO – franchisee owned franchisee operated

All expenses are borne by Franchisee

He will have to use all the inputs provided by

the company as stated in the earlier slide

Working capital incurred on inventory is borne

by the franchisee

Margin would be around 32-35%

IT PLATFORM FOR THE SHOP

IT platform

POINT OF SALE INVENTORY CLIENT DATABASE

• Easy To Use Interface

• Complete On-Screen Help

• Four Security Levels

• Product Photos

• Touch-Screen Ready

• Multi-Register

• Time Limited Specials

• Credit & Gift Card

Processing

• Random Weight Barcodes

• Sales Commissions

• Suspended Sales

• Packing Slips & Labels

• Exports To MS-Excel

• Suggestion Selling

• Staff Time clock

• Extensive Reports

• Color & Size Matrix

• Gift Baskets & Kits

• Purchase Orders

• Supplier Database

• Multiple Inventories

• No Size Limits

• Serial Number Tracking

• Purchase Orders

• Customer Orders

• Built-In Backup

• Multi-User

• Sales Promotions

• Import & Export

• Inter-store Transfers

• Internet

Communications

• Auto Stock Numbering

• Customer Quick Search

• Client Prices & Tax Setup

• Detailed Client History

• Reward Points Program

• Targeted Mailing Lists

• Email Addresses

• Birthday / Anniversary

• Standard Discount

• Prints Envelopes & Labels

• Onscreen Photo ID

• Data Import & Export

• Unlimited Database Size

• Sorts By Purchase Date

• Send Invoices By Email

POS screen

Inventory control screen

Client information screen

Thank you