Rob Fuggetta - Brand Advocates

5 Ways to Turn Brand Advocates into a Content Marketing EngineContent Marketing Strategies Conference May 9, 2013

Rob FuggettaZuberance Founder/CEO

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Turn Advocates into Content Creators

My Message

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What’s a Brand Advocate?

Highly-satisfied customer who recommends your company or product without pay or incentives

Advocates

Loyal Customers

Other Customers Fans, followers

3X more trusted than ads #1 influencer of sales Massive reach: 500B WOM Impressions

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Advocate Content Advantages

Brand Content

Trust

Credibility

Influence

Advocate Content

Cost-Effectiveness

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1. Identify Advocates

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Ask the “Ultimate Question”

As k Ultimate Question on web, social, mobile, in-product, elsewhere

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Safelite Identifies 150,000 Advocates!

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2. Enable Advocates to Create & Publish Reviews

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Norton Doubles Ratings, Sales

Before:

After:

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Hotel’s Online Ranking Leaps 50 Rungs

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3. Enable Advocates to Create & Share Stories

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Rubio’s: 10,000 Advocate Stories!

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Safelite: 38,000 Advocate Stories!!

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Advocate Stories + Offers = Sales

30% Conversion Rate! 50X Higher than Standard Rates

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4. Enable Advocates to Answer Prospects’

Questions

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HomeAway Gets 15% Conversions

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5. Amplify Advocates

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Put Advocate Content Everywhere!

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Advocate Content in Paid Media

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Zuberance Advocate Marketing System

Identify Advocates

Energize & Amplify

Track Results

Advocate ReviewsAdvocate StoriesAdvocate OffersAdvocate ReferralsAdvocate Answers

Re-Engage & Re-Mobilize Advocates

Shopping SitesReview SitesSocial NetworksBrand Websites

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Real-Time Tracking & Analytics

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Learn More

“Ultimate guidebook to brand advocacy”

Porter GaleFormer VP Marketing, Virgin America

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How to Boost Online Ratings & Rankings

Free Webinar

Wed., May 15 @ 11 AM PDTZuberance.com/webinars

Register Now!

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Connect with Us!

Rob@zuberance.com

#BrandAdvocates

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