#SCMW2014 - Growth Hacking - Evolution ou Revolution Marketing ? par Oussama Ammar

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Growth hacking

évolution ou révolution marketing?

Oussama Ammar

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What is Growth Hacking?

Who is the Growth Hacker?

What this guy does concretely - case studies

This is growth hacking

What is Growth Hacking? GH looks like a mix of everything: Psychology, copywriting, digital marketing, analytics, front-end dev, back-end dev, anthropology.

What is a growth hacker? If you wanted to recruit a GH, what would you look for?(Q/A)

Let’s look at Facebook In their early days the Growth Team was composed of Chamath Palihapitiya, Blake Ross, Andy Johns, Javier Olivan…

Let’s look at Facebook You don’t know these guys? Let’s look at their skills: - direct acquisition, - front-end development & design, - back-end development, - data science.

So basically if you want to hire a GH, you are just looking for someone to cover the full spectrum of a startup. !

Inspector gadget x superman?

No job description You can’t tell what a growth hacker should be like.

A growth hacker is just someone who is obsessively focused on growth and only on growth*

*if you think it’s like the CEO I would be worried about your your treasury

He should be either autonomous on most matters or/and someone who could use the core team skills to ensure the growth

What does the growth hacker do concretely?

1. Let’s go back to facebook Traction since it was hot.

But they’ve spoted that to activating new user -> 7 mails PS: what’s your risk of spaming (especially in the early days?)

+ easier to activate with female

2. AirBnB & Craiglist

2. AirBnB & the photos Went from 20 photographers in the field in 2011 to doing 5,000 shoots per month.

3. Dropbox - acquisition

3. Dropbox - ReferralPROBLEM: revenue = $99 CAC = $300 referal : free space for (Acquisition + Activation) -> – Users sent 2.8 million direct referral invites in April 2010. – In Sept. 2008 the service had 100,000 registered users. – In Jan 2010 (15 mos.) the service had 4,000,000.

3. Dropbox - Bonus

Kick ass video full of MEMES (you have to understand the culture, remember)

CONCLUSION