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Presentation on the Link Between Search Engine Marketing and Social Media by Tobias Peggs of OneRiot at SES Chicago 2009.
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Tobias Peggs
GM | OneRiot
Twitter: @tobiaspeggs
OneRiotRealtime Web Search
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OneRiot lets you search the Realtime Web – find the content people are browsing, sharing and talking about right now!
User Search Behaviors
“40% of users perform search queries which display an intent that is best satisfied by realtime search results. Industry numbers aside, Iran – the country, the situation and the search query – has conclusively proven that users want search results from the realtime web”: The Inner Workings of a Realtime Search Engine http://bit.ly/WhitePaper2
Rapid Adoption
Rapid Adoption
Rapid Adoption
Over 70 partners are syndicating OneRiot search results and realtime advertising, enabled by our API
PulseRank is realtime PageRank
PageRank PulseRank
Social Sharing replaces SEO in the realtime web
Social Sharing replaces SEO in the realtime web
SEM needs to work in realtime on the realtime web
SEM needs to work in realtime on the realtime web
Monetizing realtime web search with RiotWise, from OneRiot
Monetizing realtime web search with RiotWise, from OneRiot
Monetizing realtime web search with RiotWise, from OneRiot
“RiotWise” helps advertisers reach
users seeking information on related
topics, in realtime
OneRiot search technology automatically
matches the user’s realtime intent to
relevant content from paying partners
OneRiot constructs the ad creative in
realtime, maximizing “relevance right
now” and improving CTR
Tobias Peggs
GM | OneRiot
Twitter: @tobiaspeggs
OneRiotRealtime Web Search
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