Selling online in Poland

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SELLING ONLINE

IN POLAND

Marcin Bosacki

Deputy International Sales Director, InPost

DON’T MISS THE TRAIN!

By 2015 e-commerce will be worth $ 1.4 trillion

WILL YOU BENEFIT FROM IT? Source: Invesp

Agenda

Central and Eastern Europe (CEE) region

E-commerce in Poland

Cross-border into Poland

Delivery options

Parcel Lockers

E-COMMERCE IN

THE CEE REGION

E-COMMERCE IS BOOMING IN EUROPE

In 2012 European B2C e-commerce grew by:

19% to €311.6 billion

The annual number of B2C parcels sent to customers is estimated at

3.5 billion

and will certainly continue to rise along with the projected growth of B2C e-commerce in Europe

Source: http://www.wemoveyourideas.com/en/2013/06/e-commerce-is-booming-in-europe-alone-3-5-billion-parcels-were-shipped-to-250-million-people-in-2012/

30-40% GROWTH OF E-COMMERCE IN

CEE REGION

17 countries with 123 mln

inhabitants (17% of all Europe)

85% of them are part of

the European Union

CEE Total Trade volume has achieved

a 6.8% CAGR between 2007 – 2012

E-COMMERCE

IN POLAND

E-COMMERCE IN POLAND

In 2012 Polish B2C e-commerce grew by:

23% to 5.1 billion EUR

In 2013 B2C e-commerce is expected to grow by:

21.4% to 6.2 billion EUR

Polish e-commerce market value to exceed 3.8% of the country’s total retail sales in 2013

Source: http://msp.gov.pl/portal/en/88/4005/

12 000 E-SHOPS IN POLAND

Source: Sklepy24.pl 2012, Raport eCommerce 2013

43% of Poles have shopped online at least once

Average ticket size in e-shop: 60 EUR

Profile of e-commerce

consumer:

Source: Sklepy24.pl 2012, eCommerce 2012

Age group 7-14 15-24 25-34 35-44 45-54 55+

Share 10,15% 23,60% 26,85% 17,41% 11,97% 10,02%

Place of

living Rural area

Town

<20.000

Town

<50.000

Town

<100.000

City

<200.000

City

<500.000

City

>500.000

Share 33,55% 13,76% 11,43% 8,98% 8,85% 8,90% 14,52%

Women

52,43% Men

47,57%

CROSS-BORDER INTO

POLAND

IMPORTANT FACTORS FOR NEW ENTRANTS

Source: Raport eCommerce 2013

Source: Raport eCommerce 2013

75% OF E-SHOPS HAS ON AVERAGE LESS

THAN 20 ORDERS A DAY

DELIVERY OPTIONS

COURIER IS THE MOST POPULAR

DELIVERY OPTION

Source: Raport eCommerce 2013

INPOST IS 5TH MOST CHOSEN

DELIVERY OPTION

Source: Raport eCommerce 2013

InPost

16.18% - 2012

9.73% - 2011

OFFER 24/7 ACCESS

Parcel lockers offer 24/7 access which is used by customers

according to our statistics:

29,7% of parcels are collected at weekends

51,5% of parcels are collected between 4 PM and 9 PM

58% of parcels were collected outside traditional posts

opening hours

Picking up a parcel from an InPost locker is quick, easy and so convenient!

Shop online and

select an InPost

locker for delivery

Get text alert

and track your parcel Collect and

enjoy

PICKING UP A PARCEL IS A PIECE OF CAKE!

WHY CUSTOMERS ARE CHOOSING

PARCEL LOCKERS? AVAILABILITY 24/7 No queues and no opening hours. SPEED Picking up a parcel takes just 7 seconds. SIMPLICITY A text message, a few clicks or a QR code scan and the locker opens. Even a child can do it! PRICE One of the cheapest delivery options customers appreciate. FULL DISCRETION InPost locker keeps what’s personal, private. No more nosy comments about the content of your shopping. SAFETY Unique collection codes, CCTV, secure locks and solid steel locker construction.

4 years experience

750 terminals in 250 cities

Over 1.1m customers

270,000 fans on Facebook

More than 5000 senders integrated

4

HOW IT WORKS IN POLAND

COMBINED OFFER – DELIVERY TO INPOST

PARCEL LOCKERS AND HOME DELIVERY

1. Registration of the return 2. eShop approval 3. Text message with

a dispatch code 4. placing a parcel in a

terminal

RETURN LOGISTICS – HOW IT WORKS?

ABOUT INPOST

INPOST’S FIRST NATIONAL DEPLOYMENT IN

POLAND HAS BEEN A WONDERFUL SUCCESS

Automated Parcel Lockers

(APL) in 750 locations

Major national/international

retail chains are partners for

APLs sites

98% of users report they prefer

the solution to conventional

courier delivery attempts

Winner of 4 World Mail Awards

(for Customer Experience,

Innovation, E-commerce and

Growth)

Baltic States

Russia Chile

Ireland

TODAY WE HAVE 1700 PARCEL LOCKERS IN 14

COUNTRIES, TOMORROW WE’LL BE GLOBAL LEADER

Australia

Slovakia Ukraine

United Kingdom

We plan to deploy 16 000 lockers till 2016 in Europe

LET’S MEET AND CHILL AT

OUR STAND 1344

Marcin Bosacki

InPost