SEO in 2013 - Search London - Richard Baxter [SEOgadget.com]

............................................................................................................................................................................................... SEO in

2013

Credit: http://500px.com/00alexx

Richard Baxter: SEOgadget Group

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Here’s the problem:

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............................................................................................................................................................................................... “What are the most popular chandeliers?”

Yes, really.

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Marketing, that ain’t.

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We are better than that,

so are these guys:

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It’s got to be

this good:

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Source: http://www.evanshalshaw.com/bondcars/

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Source: http://www.campaignlive.co.uk/news/1157304/

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Source: http://www.space.com/18060-lego-space-jump-video-skydive-record.html

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In 2013, we

optimise everything

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Source: http://www.valvesoftware.com/company/Valve_Handbook_LowRes.pdf

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SEOgadget.com

Associations

ID Target Market

Outreach

Partners

Our Tools

Hire an authority

writer with

audience

Our Guides

#RCS

About Us

Blog

Custom 404 Webinars

Cheat Sheets

Careers Page

Video Tips

Social

Commenter

Things

Email

Infographics

G+

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#RCS

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Because, we want

to make friends

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What is SEO in 2013?

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1.Get discovered

2.Win mentions

3.Earn trust

4.Make money

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Source: San Francisco Asian Museum's Samsung Room, CA

Get out

of the

comfort

zone

............................................................................................................................................................................................... Stay

up to

date

Source: http://onemansblog.com

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............................................................................................................................................................................................... Learn

mobile

Credit: http://500px.com/fredandtheworld

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Read this: http://wail.es/post/really-responsive-design

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Create new ways to earn links

communicate ideas

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Credit: http://500px.com/kaminoo

Master

technical SEO

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GWMT index status: It’s cool, but not directly actionable

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Yeah, there’s something wrong but what?! You need log file analysis…

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0

20000

40000

60000

80000

100000

120000

Total

Count ofRequest URL

Count of Ajax

Count of Image

Count ofiFrame

Count ofWidgetame

0

20000

40000

60000

80000

100000

120000

Server headers

Total

Request URIs

£100,000 in recovered traffic

............................................................................................................................................................................................... Target your audience,

not the links

Credit: http://500px.com/tresemes

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Where is your target market?

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0

5

10

15

20

25

30

Top 30 Most Frequently Shared Domains by Top / Relevant Influencers of Our Marketing Directors

Count OfOccurrence

http://wallblog.co.uk/2012/10/26/turning-seo-link-building-into-

seo-audience-targeting-with-twitter-profiling/

............................................................................................................................................................................................... Learn

CRO

+ what

sells

Source: Confetti

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Source: http://www.crutchfield.com/

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Work with data

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+

http://seogadget.com/tools/the-links-api-extension-for-mozscape/

And

http://nielsbosma.se/projects/seotools/

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wire frame

everything Source: rofanator

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Source: rofanator

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cobble

together

apps

Source: rofanator

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Via: @sharkseo

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Earn the

adoration of

your

community

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Do it

differently Credit: http://500px.com/AidaHadid

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Richard Baxter, Founder, SEOgadget

Twitter: @richardbaxter

Blog: seogadget.co.uk

Email: richard@seogadget.co.uk

THANK YOU

Download this presentation: http://slidesha.re/QHVTTc