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Direct response through video?
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Direct Response Through Video?
Barbara Coll
CEO, WebMama.com Inc.
Direct Response
Sale, Order, Purchase, Instant Action
Optimize A Video On Your Site
Submit A Video
Indexed Video?
How Often is Video in the SERP?
According to comScore, 38% of searchers received video results in January 2008!
Ranked
o Under Converting Keywordso Engines need to decide to show Blended
results for that keywordo Search on YouTube? They need to rank
you as well
Google Search Results
Finally Some Direct Response directly to your landing page. Just an extension of current Google ad campaigns – nothing special
Direct Response, Brand, Engagement
If It Goes Viral
Does A Sale Happen?
100x0 is still 0
WEBMAMA.COM INC. PALO ALTO, CA
ONLINE MARKETING, SPECIALIZING IN SEARCH
WWW.WEBMAMA.COM
BLOG.WEBMAMA.COM
BARBARA COLL
BCOLL@WEBMAMA.COM
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