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Seth Godin- style PPT about
Com 459Jeff McNeillLyn Jang
WHO ARE YOU
-THE COMPANY YOU KEEP
STEP 1
WHAT DO YOU DO?
WE SELL
STEP 2
NYL VISION
# 1 in CUSTOMER LOYALTY
& TRUSTWORTY COMPANY
STEP 3
Waves NYL is riding
SOCIAL NETWORKS
OPPENESS
AFFORDABLE LUXURY
LONGEVITY
STEP 4
ENEMY?
1.NYL
2.THE HARTFORD
3.ING
STEP 5
WHY ?
ONLY insurer in the market to declare a dividend on its long-term care insurance products
STEP 6
ADD ?
SUBTRACT?
•MORE ONLINE SERVICES
• OUTSOURCINGNOTHING
STEP 7
WHO LOVES YOU?
NYL
CUSTOMER LOYALTY
& VALUE
GIVES
MONEY & LOYALTY
TAKE
STEP 8
THE GOOD GUYTHE BAD GUY
CUSTOMER
has the ONLYVARIOUS PRODUCTS, ITS NOT USEFUL
STEP 9
YOUR NAME
STEP 10
a respected name with life in it
STEP 11
TRUELINE OF
THE COMPANY YOU KEEP
STEP 12
EXTENSION CORD?
AGENT
MOUTH POWER
TALK
CUSTOMERS
NYL’S STRATEGY
STEP 13
KEEP A BIG FISH IN SMALL POND
Thank you
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