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"Social Media Business Adoption" presentation I gave at the Missouri Valley Regional Society for Marketing Professionals conference on 4/8/11. More information can be viewed by visiting http://freshid.com/blog.

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SOCIAL MEDIA

Lisa Qualls CEO, Fresh ID

How do people use social media? Social business success

Start with fundamentals Preparing the executives

Thank you!

AGENDA

How do people use social media?

Social Business Success

Credit: McKinsey

Social Business Success

$6.5 Million in revenues directly

attributed to Twitter in just 2

years

Biggest profit since 1999

3K+ internal community

members…$250K saved with 1

interaction alone

Start With Fundamentals

Market

Brand

Financials

Preparing The Executives

Preparing The Executives

Monitoring Tools

Influencers / Advocates

Engagement Tools

THANK YOU!

About LISA QUALLS Company: Fresh ID, LLC Location: Kansas City Phone: 816-359-3554 Email: lisa@freshid.com Twitter: @lqualls4444, @freshid, @intefy Site: http://freshid.com Quick Bio: Ambitious high-energy woman who loves family, fun and fighting for the win. Partner/CEO of Fresh ID. SMCKC Chairwoman of the Board.