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This case study shows how Awesome Merchandise use social media and email to attract and retain their highly supportive client base through Engagement Marketing.
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© Constant Contact 2012
#SMSSEngage
An AWESOME Case StudyHow One Small Business Is Rocking Their Online Marketing
© Constant Contact 2012
#SMSSEngage
About Constant Contact
Our customers do better, guaranteed!* Helping UK small businesses 500,000+ global customers Market-leading suite of tools Free coaching Free support Free training
* As confirmed by independent study from the Aberdeen Group
Email Marketing Get your message out
Social Campaigns Run Facebook promotions
EventSpot Manage & promote events
Online Survey Get the inside info you need
© Constant Contact 2012
#SMSSEngage
© Constant Contact 2012
#SMSSEngage
Awesome Merchandise
© Constant Contact 2012
#SMSSEngage
Approach
Relationship building Customer advocates Channel integration Shareable content Empowered team Personality
© Constant Contact 2012
#SMSSEngage
Brand Personality
http://www.youtube.com/user/awesomemerchandise
© Constant Contact 2012
#SMSSEngage
Website & blogs
© Constant Contact 2012
#SMSSEngage
© Constant Contact 2012
#SMSSEngage
© Constant Contact 2012
#SMSSEngage
© Constant Contact 2012
#SMSSEngage
Pinterest & Google+
© Constant Contact 2012
#SMSSEngage
© Constant Contact 2012
#SMSSEngage
© Constant Contact 2012
#SMSSEngage
Luke’s Top Tips
1. Integrate your website, blog, newsletter, and social channels.
2. Great content doesn’t have to be expensive or complicated.
3. Be patient. Building relationships doesn’t happen overnight.
© Constant Contact 2012
#SMSSEngage
Find out more
Get Chapter 1 of Engagement Marketing from our Facebook Page: facebook.com/ ConstantContactUK
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