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10 REASONS WHY
David Berkowitz Sr. Director of Emerging Media & Innovation at 360i@dberkowitz / MarketersStudio.com@360i / blog.360i.com dberkowitz@360i.com
SOCIAL MEDIA WEEK
SHOULD BE EVERY WEEK
Feb. 9, 2011 | Social Media Week New York | #SMW11
Nice to meet you kind folks
Feb. 9, 2011 | Social Media Week New York | #SMW11
1. It’s where we live
Image sources:brookstone.com, arrl.org
Feb. 9, 2011 | Social Media Week New York | #SMW11
2. Some people care about what you ate for
breakfast
Feb. 9, 2011 | Social Media Week New York | #SMW11
3. Crowdsourcing empowers us to come
together
Feb. 9, 2011 | Social Media Week New York | #SMW11
3. Crowdsourcing empowers us to come
together
Feb. 9, 2011 | Social Media Week New York | #SMW11
3. Crowdsourcing empowers us to come
together
Feb. 9, 2011 | Social Media Week New York | #SMW11
4. We trust total strangers
Image sources:brookstone.com, arrl.org
Feb. 9, 2011 | Social Media Week New York | #SMW11
4. We trust total strangers
Image sources:brookstone.com, arrl.org
Feb. 9, 2011 | Social Media Week New York | #SMW11
4. We trust total strangers
Image sources:brookstone.com, arrl.org
Feb. 9, 2011 | Social Media Week New York | #SMW11
5. Meet your most important
social network: your family
5. Meet your most important
social network: your family
5. Meet your most important
social network: your family
6. It’s the ultimate defense against
bullshit
6. It’s the ultimate defense against
bullshit
6. It’s the ultimate defense against
bullshit
6. It’s the ultimate defense against
bullshit
7. It’s how we get support
7. It’s how we get support
7. It’s how we get support
8. It brings us face to face
8. It brings us face to face
8. It brings us face to face
9. It’s changing the world
Image sources:Sysomos, cia.gov
9. It’s changing the world
9. It’s changing the world
10. We love it because it’s fun
10. We love it because it’s fun
10. We love it because it’s fun
10. We love it because it’s fun
10. We love it because it’s fun
THANK
David Berkowitz dberkowitz@360i.com@dberkowitz / MarketersStudio.com @360i / blog.360i.com
YOU!
See the appendix for the full list & resources
Feb. 9, 2011 | Social Media Week New York | #SMW11
10 reasons why every week should be social media week
1. It’s where we live
2. Some people care about what you ate for breakfast
3. Crowdsourcing empowers us to come together
4. We trust total strangers
5. Meet your most important social network: your family
6. It’s the ultimate defense against bullshit
7. It’s how we get support
8. It brings us face to face
9. It’s changing the world
10.We love it because it’s fun
Find it online at http://www.slideshare.net/davidberkowitz/
Feb. 9, 2011 | Social Media Week New York | #SMW11
Resource list for the 10 reasons (part 1)
• Pre-discussion poll
• Poll Everywhere – www.polleverywhere.com
1. It’s where we live – N/A
2. Breakfast
• FoodSpotting – www.foodspotting.com
3. Crowdsourcing
• Quirky – www.quirky.com• Betacup project - www.jovoto.com/contests/drink-sustainably
4. We trust total strangers
• Quora – www.quora.com• Yelp: www.yelp.com • TripAdvisor Dirtiest Hotels - www.tripadvisor.com/DirtyHotels
Feb. 9, 2011 | Social Media Week New York | #SMW11
Resource list for the 10 reasons (part 2)
5. Meet your most important social network: your family
• Geni: www.geni.com• Ancestry.com: www.ancestry.com
6. It’s the ultimate defense against bullshit
• Kenneth Cole saga recap: techcrunch.com/2011/02/03/kenneth-cold/
• Crap logo: craplogo.me/• United Breaks Guitars: www.youtube.com/watch?v=5YGc4zOqozo
7. It’s how we get support
• GetSatisfaction (powered Tide): www.getsatisfaction.com • CarePages: www.carepages.com • Lysol on Facebook: www.facebook.com/lysol
Feb. 9, 2011 | Social Media Week New York | #SMW11
Resource list for the 10 reasons (part 3)
8. It brings us face to face
• Meetup: www.meetup.com• Plancast: www.plancast.com • Urban Dictionary: www.urbandictionary.com
9. It’s changing the world
• LA Times on North Africa: latimesblogs.latimes.com/technology/• Sysomos on Egypt: blog.sysomos.com/2011/01/31/• Abby on Crowdrise: crowdrise.com/abbymasbia
10. We love it because it’s fun
• Google Trends: www.google.com/trends • Share Xbox Kinect multimedia: www.kinectshare.com • Zombie Highway: itunes.apple.com/us/app/zombie-highway• Barbie Video Girl: www.barbie.com/videogirl • Cat Paint: www.catpaint.info
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