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10 REASONS WHY David Berkowitz Sr. Director of Emerging Media & Innovation at 360i @dberkowitz / MarketersStudio.com @360i / blog.360i.com [email protected] SOCIAL MEDIA WEEK SHOULD BE EVERY WEEK

Social Media Camp Keynote

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Page 1: Social Media Camp Keynote

10 REASONS WHY

David Berkowitz Sr. Director of Emerging Media & Innovation at 360i@dberkowitz / MarketersStudio.com@360i / blog.360i.com [email protected]

SOCIAL MEDIA WEEK

SHOULD BE EVERY WEEK

Page 2: Social Media Camp Keynote

Feb. 9, 2011 | Social Media Week New York | #SMW11

Nice to meet you kind folks

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Feb. 9, 2011 | Social Media Week New York | #SMW11

1. It’s where we live

Image sources:brookstone.com, arrl.org

Page 4: Social Media Camp Keynote

Feb. 9, 2011 | Social Media Week New York | #SMW11

2. Some people care about what you ate for

breakfast

Page 5: Social Media Camp Keynote

Feb. 9, 2011 | Social Media Week New York | #SMW11

3. Crowdsourcing empowers us to come

together

Page 6: Social Media Camp Keynote

Feb. 9, 2011 | Social Media Week New York | #SMW11

3. Crowdsourcing empowers us to come

together

Page 7: Social Media Camp Keynote

Feb. 9, 2011 | Social Media Week New York | #SMW11

3. Crowdsourcing empowers us to come

together

Page 8: Social Media Camp Keynote

Feb. 9, 2011 | Social Media Week New York | #SMW11

4. We trust total strangers

Image sources:brookstone.com, arrl.org

Page 9: Social Media Camp Keynote

Feb. 9, 2011 | Social Media Week New York | #SMW11

4. We trust total strangers

Image sources:brookstone.com, arrl.org

Page 10: Social Media Camp Keynote

Feb. 9, 2011 | Social Media Week New York | #SMW11

4. We trust total strangers

Image sources:brookstone.com, arrl.org

Page 11: Social Media Camp Keynote

Feb. 9, 2011 | Social Media Week New York | #SMW11

5. Meet your most important

social network: your family

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5. Meet your most important

social network: your family

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5. Meet your most important

social network: your family

Page 14: Social Media Camp Keynote

6. It’s the ultimate defense against

bullshit

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6. It’s the ultimate defense against

bullshit

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6. It’s the ultimate defense against

bullshit

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6. It’s the ultimate defense against

bullshit

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7. It’s how we get support

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7. It’s how we get support

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7. It’s how we get support

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8. It brings us face to face

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8. It brings us face to face

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8. It brings us face to face

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9. It’s changing the world

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Image sources:Sysomos, cia.gov

9. It’s changing the world

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9. It’s changing the world

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10. We love it because it’s fun

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10. We love it because it’s fun

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10. We love it because it’s fun

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10. We love it because it’s fun

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10. We love it because it’s fun

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THANK

David Berkowitz [email protected]@dberkowitz / MarketersStudio.com @360i / blog.360i.com

YOU!

See the appendix for the full list & resources

Page 33: Social Media Camp Keynote

Feb. 9, 2011 | Social Media Week New York | #SMW11

10 reasons why every week should be social media week

1. It’s where we live

2. Some people care about what you ate for breakfast

3. Crowdsourcing empowers us to come together

4. We trust total strangers

5. Meet your most important social network: your family

6. It’s the ultimate defense against bullshit

7. It’s how we get support

8. It brings us face to face

9. It’s changing the world

10.We love it because it’s fun

Find it online at http://www.slideshare.net/davidberkowitz/

Page 34: Social Media Camp Keynote

Feb. 9, 2011 | Social Media Week New York | #SMW11

Resource list for the 10 reasons (part 1)

• Pre-discussion poll

• Poll Everywhere – www.polleverywhere.com

1. It’s where we live – N/A

2. Breakfast

• FoodSpotting – www.foodspotting.com

3. Crowdsourcing

• Quirky – www.quirky.com• Betacup project - www.jovoto.com/contests/drink-sustainably

4. We trust total strangers

• Quora – www.quora.com• Yelp: www.yelp.com • TripAdvisor Dirtiest Hotels - www.tripadvisor.com/DirtyHotels

Page 35: Social Media Camp Keynote

Feb. 9, 2011 | Social Media Week New York | #SMW11

Resource list for the 10 reasons (part 2)

5. Meet your most important social network: your family

• Geni: www.geni.com• Ancestry.com: www.ancestry.com

6. It’s the ultimate defense against bullshit

• Kenneth Cole saga recap: techcrunch.com/2011/02/03/kenneth-cold/

• Crap logo: craplogo.me/• United Breaks Guitars: www.youtube.com/watch?v=5YGc4zOqozo

7. It’s how we get support

• GetSatisfaction (powered Tide): www.getsatisfaction.com • CarePages: www.carepages.com • Lysol on Facebook: www.facebook.com/lysol

Page 36: Social Media Camp Keynote

Feb. 9, 2011 | Social Media Week New York | #SMW11

Resource list for the 10 reasons (part 3)

8. It brings us face to face

• Meetup: www.meetup.com• Plancast: www.plancast.com • Urban Dictionary: www.urbandictionary.com

9. It’s changing the world

• LA Times on North Africa: latimesblogs.latimes.com/technology/• Sysomos on Egypt: blog.sysomos.com/2011/01/31/• Abby on Crowdrise: crowdrise.com/abbymasbia

10. We love it because it’s fun

• Google Trends: www.google.com/trends • Share Xbox Kinect multimedia: www.kinectshare.com • Zombie Highway: itunes.apple.com/us/app/zombie-highway• Barbie Video Girl: www.barbie.com/videogirl • Cat Paint: www.catpaint.info