Social Media Case Study #2 - Proctor & Gamble BeingGirl.com

A Few Marketing Minutes -- Integrating Social Media into Marketing

Proctor & Gamble – BeingGirl.com

Lynnelle Wilson Bold Vision Consulting

Lynnelle@BoldVisionConsulting.com

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Social Media Marketing

It’s Still Business

and

It’s Still Marketing

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Proctor & Gamble

Business Situation: Feminine Care Products •  Brand / product decided at 10-13 years old •  Strong loyalty – rarely changes brands

•  Socially difficult topic to address

Objective: Increase awareness and trust in 10-13 year old female market and make P&G’s brand top-of-mind at time she makes product decision.

Strategy: Create minimally branded, online social network especially for girls age 10-13 years old.

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BeingGirl.com

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BeingGirl – Ask Iris’ Experts

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4 Times as Effective

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http://bit.ly/YouTube_BeingGirl

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What tools can YOU use?

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1.  Marketing Overview

2.  Website and Blog, including Search Engine “friendliness”

3.  Social Media Optimization

4.  Awareness of Your Brand Online

5.  Your Brand’s Online Reputation

Marketing Roadmap Reviews

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Tweet Me Friend Me Link Me Call Me

•  @Lynnelle and @BoldBusiness

•  Facebook.com/Lynnelle

•  LinkedIn.com/in/LynnelleWilson

•  Facebook.com/BoldBusiness

•  BoldVisionConsulting.com

•  1-207-221-3492 or lbianco on Skype

Lynnelle Wilson Bold Vision Consulting, Inc. Integrating New Communications into Traditional Businesses Consulting, Training and Speaking

Other Projects by BVC, Inc. BOLDBusiness.TV – highlighting people NOT doing business as usual

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