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You thing YOUR product is hard to talk to prospects about... think again. Proctor and Gamble's social network for young, pre-teen girls, BeingGirl.com, started in 2000 and is now in over 21 countries.
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A Few Marketing Minutes -- Integrating Social Media into Marketing
Proctor & Gamble – BeingGirl.com
Lynnelle Wilson Bold Vision Consulting
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Social Media Marketing
It’s Still Business
and
It’s Still Marketing
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Proctor & Gamble
Business Situation: Feminine Care Products • Brand / product decided at 10-13 years old • Strong loyalty – rarely changes brands
• Socially difficult topic to address
Objective: Increase awareness and trust in 10-13 year old female market and make P&G’s brand top-of-mind at time she makes product decision.
Strategy: Create minimally branded, online social network especially for girls age 10-13 years old.
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BeingGirl.com
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BeingGirl – Ask Iris’ Experts
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4 Times as Effective
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http://bit.ly/YouTube_BeingGirl
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What tools can YOU use?
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1. Marketing Overview
2. Website and Blog, including Search Engine “friendliness”
3. Social Media Optimization
4. Awareness of Your Brand Online
5. Your Brand’s Online Reputation
Marketing Roadmap Reviews
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Tweet Me Friend Me Link Me Call Me
• @Lynnelle and @BoldBusiness
• Facebook.com/Lynnelle
• LinkedIn.com/in/LynnelleWilson
• Facebook.com/BoldBusiness
• BoldVisionConsulting.com
• 1-207-221-3492 or lbianco on Skype
Lynnelle Wilson Bold Vision Consulting, Inc. Integrating New Communications into Traditional Businesses Consulting, Training and Speaking
Other Projects by BVC, Inc. BOLDBusiness.TV – highlighting people NOT doing business as usual
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