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Michael Stephenson of Big Red Rooster presented to the Social Media Club of Columbus on January 15, 2013 about the Top Trends to Watch in 2013.
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Social Media Club ColumbusTop Trends to Watch in 2013
January 15, 2013
MULTIDIMENSIONAL BRAND EXPERIENCECOMPANY.
Social Media Club Columbus | January 15, 2013 Follow Us: @Stephenson207 | @BRRooster
#WTFisOmniChannel?
Social Media Club Columbus | January 15, 2013 Follow Us: @Stephenson207 | @BRRooster
OMNI-CHANNEL, LIKE HIPSTER, IS OFTEN USED ARBITRARILY.
Social Media Club Columbus | January 15, 2013 Follow Us: @Stephenson207 | @BRRooster
CHANNEL IS OLD-SCHOOL. TOUCHPOINT IS NEW-SCHOOL.
Social Media Club Columbus | January 15, 2013 Follow Us: @Stephenson207 | @BRRooster
OM•NI-CHAN•NEL (N). THE EXECUTION OF A SEAMLESS AND CONSISTENT SHOPPING EXPERIENCE STRATEGY ACROSS RELEVANT TOUCHPOINTS.
Social Media Club Columbus | January 15, 2013 Follow Us: @Stephenson207 | @BRRooster
A PRESENCE ALONE DOESN’T SATISFY NEEDS.
Social Media Club Columbus | January 15, 2013 Follow Us: @Stephenson207 | @BRRooster
#ExperiencePrinciples
Social Media Club Columbus | January 15, 2013 Follow Us: @Stephenson207 | @BRRooster
Social Media Club Columbus | January 15, 2013 Follow Us: @Stephenson207 | @BRRooster
INSPIRATIONAL MOMENTS ARE UBIQUITOUS. CAPITALIZE ON THEM.
Social Media Club Columbus | January 15, 2013 Follow Us: @Stephenson207 | @BRRooster
CHALLENGE AND REWARD IS FUN. USE GAMIFICATION.
Social Media Club Columbus | January 15, 2013 Follow Us: @Stephenson207 | @BRRooster
USABLE IS KEY. KEEP IT SIMPLE, STUPID.
Social Media Club Columbus | January 15, 2013 Follow Us: @Stephenson207 | @BRRooster
CONTEXT IS KING. BE ACCESSIBLE.
Social Media Club Columbus | January 15, 2013 Follow Us: @Stephenson207 | @BRRooster
PREDICTIVE INTELLIGENCE IS ACCEPTED. UTILIZE PAST BEHAVIOR.
Social Media Club Columbus | January 15, 2013 Follow Us: @Stephenson207 | @BRRooster
ALL SENSES DESIRE STIMULATION. AMPLIFY THE EXPERIENTIAL.
Social Media Club Columbus | January 15, 2013 Follow Us: @Stephenson207 | @BRRooster
THE JOURNEY IS CONTINUOUS. ALLOW THEM TO PICK UP WHERE THEY LEFT OFF.
Social Media Club Columbus | January 15, 2013 Follow Us: @Stephenson207 | @BRRooster
LIVES ARE AUTOMATED. ENABLE A REPEATABLEPROCESS.
Social Media Club Columbus | January 15, 2013 Follow Us: @Stephenson207 | @BRRooster
MAKE IT INFORMATIONAL. IT’S EXPECTED.
Social Media Club Columbus | January 15, 2013 Follow Us: @Stephenson207 | @BRRooster
LIVES ARE LIVED OUT LOUD. CREATE SHAREABLE MOMENTS.
Social Media Club Columbus | January 15, 2013 Follow Us: @Stephenson207 | @BRRooster
INSPIRATIONAL. FUN.USABLE.ACCESSIBLE.PREDICTIVE. EXPERIMENTAL.CONTINUOUS.REPEATABLE.INFORMATIONAL.SHAREABLE.
Experience Principles
#Implications
Social Media Club Columbus | January 15, 2013 Follow Us: @Stephenson207 | @BRRooster
Social Media Club Columbus | January 15, 2013 Follow Us: @Stephenson207 | @BRRooster
A ROLE REVERSAL FOR MANUFACTURERS AND RETAILERS.
Social Media Club Columbus | January 15, 2013 Follow Us: @Stephenson207 | @BRRooster
RE-ORGANIZATION TO REDUCE CHANNEL CONFLICT.
Social Media Club Columbus | January 15, 2013 Follow Us: @Stephenson207 | @BRRooster
BETTER UNDERSTANDING OF LIFETIME VALUE.
#ThankYou
Social Media Club Columbus | January 15, 2013 Follow Us: @Stephenson207 | @BRRooster
For questions, please contact:
Michael Stephenson / @stephenson207 Director, Experience Strategy
614-255-0200 tel 614-255-0135 direct
mstephenson@bigredrooster.com
BIG RED ROOSTER / @BRRooster121 Thurman AvenueColumbus, OH 43206
www.bigredrooster.com
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