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This is a quick-work ppt for my Intro Marcom presentation.
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Social Media
Its emergence in
To be discussed
The Chinese internet market size
Sample Chinese social media sites
Blog and BBS
Implications for companies
Chinese Internet Market Size
1.3 billion
Total population
The total of Chinese internet users V.S The total of the U.S
162 million V.S 212 million
Penetration:12% V.S 70%
Occupies 35% of the total of Asia internet users
Use Growth ( 2000-2007 ) - 620.0 %
1.4 million new users/month
43 percent: BBS
76 million: video sharing sites
24 percent:blogs.
0.16 billion
12% of the whole population
Social NetworkChinese : Xiaonei Chinese : Wealink
PodcastChinese : Tudou
MicrobloggingChinese : Fanfou
Photo Sharing (Content Communities)Chinese : Yupoo
BlogChinese BSP: Sina Blog
Sample Chinese social media sites
Blog and BBS
Most important 2
Blog Report Four in ten Chinese claim to read blogs at least once a
week, a higher frequency than was recorded for every Western nation.
Chinese men are as likely as Chinese women to read blogs, but report reading blogs more frequently.
Three in 10 people interviewed in China, are likely to be spurred to action after reading a blog, which is significantly higher than Japan (18%) and South Korea (19%).
Continued…
Established Chinese business people, from real estate tycoons to IT entrepreneurs, write blogs.
The Chinese government has also embraced blogging
Allowing junior and senior officials, police officers, and other representatives of the government to maintain blogs, complete with comment sections and other mechanisms to obtain reader feedback.
BLOG
First Corporate Blog in China?
Shanghai based real estate companyFrontier Investment Management Limitedlaunched China Real Estate Market Views Blog in 2005
A company using a blog as an online tool to get to their clients.
Multinational companies?
Google China Blog
Blogs @ Intel China
CEO Blog
Pan Shiyi （ Chairman of SOHO China ）
Pan is not the richest man in China, nor is his company; however, SOHO China and himself definitel
y get lots of attention because of blogging.
the Chinese blogosphere so powerful
Internet penetration and usage is high and growing among the emerging Chinese middle class
Traditional media in China operates as a monopoly. Rigid agenda Lack of desired content
Blogs and BBS give writers and journalists a platform to publish compelling materials.
Because many people in China’s news and media industries write and read blogs, and follow leading BBS, information from the Internet can quickly find its way into the mainstream media
BBS
Famous BBS internet forums Tianya & Xici
Enormously popular and typically frequented more than blogs.
The preference of anonymity of posting messages
All major Internet portals and many state-owned media outlets, such as The People’s Daily, incorporate reader feedback and BBS sections on their Web sites.
Implications for Companies in China
Implications for Companies in China
Challenges
Issues and crisis China’s state-owned media and national newspapers.
Notable example: 2006 DellAttacked online by outraged consumers who discovered the company falsely advertised its laptop processors. Issues exploded on the internet and quickily found its way into mainstream media
Opportunities
Understand consumer and stakeholder sentiment, listen to conversations about their brands, and directly engage consumers who comment on and write blogs.
4 million messages and comments are being tracked and monitored on BBS sites for automobile industry. Very rich and deep consumer insights
Warnings
Delicate medium and complete transparency
Blogs and BBS
Recommended