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Presented at Vegas Cosmetic Surgery 2012 on June 6, 2012
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Good Morning!Welcome…
Social Media in 2012
What You Should Be Doing Right Now to be
Successful
Cosmetic Social Media #VCS2012 @MoniqueRamsey
But first, grab a cup of coffee~ ;)
Cosmetic Social Media #VCS2012 @MoniqueRamsey
Meet MoniqueFounder, Cosmetic Social Media
20+ years experience: medical practice management, marketing, training, and consulting
Certified Social Media Strategist since 2009
Panelist, Speaker, Trainer
Winner 2010 #influenceSD Award for Best Social Media in Business; Alert Presence recognition of her work with Top 5 Medical Practice Facebook Fan Pages
Named on of 17 Top Facebook Pages for Small Business, 2012 (Fluxe Digital)
Named one of top 5 Medical Practice Facebook Pages (2010)
Interviewed by SmartMoney Magazine, American Medical Association, Dermatology Times, Medical Economics, ReachMD on Satellite Radio
Contributor to Cosmetic Surgery for Dummies
♥music, ♥USC, ♥sports, ♥spa days, ♥shoes &
♥driving fast ♥creative
endeavors!
6/6/12
Cosmetic Social Media #VCS2012 @MoniqueRamsey
300 trillion trillion trillion IP addresses
http://www.worldipv6launch.org
NO Excuses…
Cosmetic Social Media #VCS2012 @MoniqueRamsey
Cosmetic Social Media #VCS2012 @MoniqueRamsey
To build EVANGELISM and OWNERSHIP among your patients to ultimately drive higher loyalty & revenue.
The Goal
They use
social media
to spread
the word!
What’s It All About?SOCIAL
SCIENCE … not about
technology
Cosmetic Social Media #VCS2012 @MoniqueRamsey
Brian Solis (@BrianSolis)
Cosmetic Social Media #VCS2012 @MoniqueRamsey
Do you have a clear picture of who your
Social Consumer (patient) is?
Quick Show of Hands
Cosmetic Social Media #VCS2012 @MoniqueRamsey
Pivot Study Results
Cosmetic Social Media #VCS2012 @MoniqueRamsey
How many of you have asked your Social
Consumers (patients) what they expect from social engagement?
Quick Show of Hands
Cosmetic Social Media #VCS2012 @MoniqueRamsey
Pivot Study Results
Cosmetic Social Media #VCS2012 @MoniqueRamsey
So how do you know what I want if you
haven’t asked me?
Put People First
Cosmetic Social Media #VCS2012 @MoniqueRamsey
• Who are you trying to reach?
• Expectations?• Challenges?• How & Why do
they connect & communicate?
Cosmetic Social Media #VCS2012 @MoniqueRamsey
“It’s time to get
informed and
emotional about our
(patients).”
AIDA Sales Funnel
Cosmetic Social Media #VCS2012 @MoniqueRamsey
St. Elmo Lewis 1898 - AIDA
Funnel ……….. satisfactions
How do they make decisions?
Cosmetic Social Media #VCS2012 @MoniqueRamsey
A New Sales Funnel“…the connected evaluate the shared experiences of those they trust, and expect businesses to respond to their socialized questions.”
Cosmetic Social Media #VCS2012 @MoniqueRamsey
Referral Paths – Then & Now
Cosmetic Social Media #VCS2012 @MoniqueRamsey
Cosmetic Social Media #VCS2012 @MoniqueRamsey
Spaces & Places to Be
Cosmetic Social Media #VCS2012 @MoniqueRamsey
Image source: ebuzzedge.com
Image source: yfrog via @AmandaRykoff
Cosmetic Social Media #VCS2012 @MoniqueRamsey
When in Doubt - ASK
Cosmetic Social Media #VCS2012 @MoniqueRamsey
Social Media is not…
A Broadcasting tool
(ever…)
Cosmetic Social Media #VCS2012 @MoniqueRamsey
• High Trust
• High Transparency (authentic, genuine, humble)
• High Touch # touchpoints / year
• High Traction spreads to more eyeballs!
Look through a “High T’s” Lens
Image via elianealhadeff.blogspot.com
Cosmetic Social Media #VCS2012 @MoniqueRamsey
Thank You!
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