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A comprehensive social media marketing model comprising the philosophy, strategy, and tactic
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SOCIAL MEDIA MARKETINGPhilosophy, Strategy, Tactic YUSWOHADY
Blog: www.yuswohady.comTwitter: @yuswohady
INTRODUCTION
THE FIRST SOCMED MARKETING BOOK
IN INDONESIA
E = wMC2Marketing ENERGY(Horizontal Power)
Word of MOUTH (MOUSE)
Customer COMMUNITY
Offline
Online
“HORIZONTAL MEANS SOCIAL”
1 to Many Many to Many
Marketer asBROADCASTER
Marketer asCONNECTOR
VERTICAL HORIZONTAL
MARKETING 2.0MARKETING 1.0
www.twitter.comwww.facebook.comwww.youtube.comwww.foursquare.comwww.flickr.comwww.wikipedia.comwww.slideshare.comwww.linkedIn.comwww.myspace.comwww.secondlife.com
SITES YOU MUST VISIT
Five Reasons Why Business is Social
ConversationConsumer
Generated Content
Collaboration Collective Intelligence
Community
!
DEMOCRATIZATION OF
RESOURCES
SIZE ISN’T MATTER ANYMORE
SOCIAL MEDIA AGE IS
SMALL BUSINESS AGE
REMEMBER...
THE FORMULA
H + C + P = RHorizontalMindset
CommunityApproach
SocMedPlatform
Result
Philosophy Strategy Tactic Scorecard
THE PHILOSOPHY
1
SOCMED MARKETING IS...
NOTHARD SELLING
SOCMED MARKETING IS...
NOTBLASTING
SOCMED MARKETING IS...
NOTSPAMMING
SOCMED MARKETING IS...
ABOUTLOVING
TWITTER MARKETING
ISLOVE MARKETING
THE 8 SILA OF TWITTER MARKETING
#1. GIVING#2. CONVERSATION
#3. LISTENING#4. SHARING#5. CARING
#6. EMPATHY#7. TRUST
#8. FRIENDSHIP
LOVE IS GIVING
"It's not how much we give but how much love we put into giving” Mother Teresa
LOVE IS CONVERSATION
Market are conversations... Conversations among human beings sound human. They are conducted in a human voice
Cluetrin Manifesto
LOVE IS LISTENING
Twitter is the most poweful listening tool ever
LOVE IS SHARING
LOVE IS SHARING
LOVE IS SHARING
LOVE IS CARING
LOVE IS EMPATHY
LOVE IS TRUST
TWITTER COMMUNITY IS A TRUST SOCIETY
LOVE IS FRIENDSHIP
More sales are made with friendship not salesmanship
To succeed you don’t need more sales techniques, you need more friends
Jeffrey Gitomer
VISIT AND CONTRIBUTE...
VISIT AND CONTRIBUTE...
www.twitislove.com
The coolest book writingcocreation project
in Indonesia
THE STRATEGY
2
COCREATION
ACTIVATIONCONVERSATION
COMMON PURPOSE & IDENTITY
COMMON INTEREST
TARGET
CONSUMER
COMMUNITY STRATEGYTHE SIMPLE MODEL
STEP #1DEFINE YOUR TARGET CONSUMERS
STEP #2IDENTIFY COMMON INTERESTS
STEP #2BUILD CONVERSATION, ACTIVATION, COCREATION
EXAMPLEAn SME that operates a pre-school
institution wants build a community of moms that concern with the development of their children.
#1. DEFINE YOUR TARGET CONSUMERS
CONVERSATION
THE HOME: Inspiring Moms
Blog
ACTIVATION
THE EVENT:Inspiring Moms
Award
COCREATION
THE BUZZ:Inspiring Moms
Community
EVANGELIST AND LOYALMOM CUSTOMERS
THE PROGRAM
THE GOAL
THE CONSUMERS
VISIONARY MOMS, ORDINARY MOMSGeographic: Urban, younger moms, 25-39Demographic: Have todler, pre-school, AB
Pshycographic: Modern, info freak, very concern about children development
#2. IDENTIFY COMMON INTERESTSCommon interest: They are very concern about the development of their children -
their school, food, health, activities, and of course... their future
#3. BUILD CONVERSATION, ACTIVATION, COCREATIONInvite customers to speak up
THE TACTIC
3
LANDING PAGE
“THE HOME”COMMUNITY BLOG
SM CHANNEL
SM CHANNEL
SM CHANNEL
SOCMED PLATFORM
“THE ROAD”
Every Company Is Media Company
EC = MCTom Foremsky
Because every company must create and publish content that attract its community member
MARKETING IS NOT ONLY ABOUT SELLING
IT’S ABOUT
FACILITATINGYOUR COMMUNITY MEMBERS
CASE STUDY
YUSWOHADY
*note: narsis dikit nggak papa ya... Hehehe
THE HOME
THE ROAD
THE HOME: BLOG
THE ROAD: BLOGDETIK
THE ROAD: TWITTER
THE ROAD: FACEBOOK NOTES
THE ROAD: FOURSQUARE
ACTIVATION: TWITTER CHAT
ACTIVATION: OFFLINE SEMINAR
ACTIVATION: CONVERSATION
Follower diajak menyumbang pemikiran mengenai Consumer 3000 dengan menggunakan hashtag #cc3000
FINALLY... THE RESULT
Follower diajak menyumbang pemikiran mengenai Consumer 3000 dengan menggunakan hashtag #cc3000
ONEMORETHING
THE ESSENCEOF MARKETING
IS
CREATIVITY
SOCMED MARKETINGIS
NOTHINGWITHOUT
CREATIVITY
It’s creative
I K L A N V I A G R A
Dramatic Presence1
Inviting Curiosity & Specific Gesture Granting Appeal & Fascination using Technology
Dramatic Temptation2
Luring Excitement
Dramatic Size3
Creating Exaggeration
Dramatic Size4
There are better waysto make career.
www.jobsintown.com
Dramatic Size5
Dramatic Result6
Dramatic Paradox
7
Applying Contradiction
8
FINALLY...
A L W A Y S LEARNINGKEEP I M P R O V I N GCHANGE ALL THE TIME
THANK YOU
FOLLOW@YUSWOHADY
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