View
10
Download
2
Category
Preview:
DESCRIPTION
Citation preview
Social Media Marketing Proposal for
Volvo (U.S.) 2011
VOLVO. FOR LIFE.
SWOT AnalysisStrength
- Brand reputation for Safety- Have a good presence on online
Weakness- Less strong image as a luxury car- High price- Less buyer personas
Opportunity- Has great potential to improve in web presence- Buyer personas segmentation
Threat- Nation-wide economic recession- Many strong competitors- Threat of U.S. market place
GoalsDevelop a strong brand positioning
Increase brand awareness
Maintain brand perception as a safety car
Increase profitable revenue growth
Engage!
Volvo For Life. “Redefining Perfection”
Viral Campaign
Budget Allocation
Evaluation • Utilize online
tools
• sales revenue growth
• conduct surveys
Recommended