Social Media & Pr Seminar

2 0 1 0 0 1 2 6

seminar

PRone Medicom PR1 Division Digital PR

Made By @JERRYEFFECT

Relation

Context

Social Network

@JERRYEFFECT

PRone Medicom PR1 Division Digital PR

Made By @JERRYEFFECT

Relation

Social Media

SNS

Context

“人”PRPR

InformationRelation

Publishing

Relation

“Information”(“Consumer” = “Producer”)

Social Networking Service

About Social Media

About Social Media

Communication Flow

About Social Media

E-mail Cafe Messenger

Closed MediaClosed Media

Blog SNS

Open MediaOpen Media

C

CC

C

C

CC

About Social Media

Closed MediaClosed Media

Open MediaOpen Media

CommunicationCommunicationSaveSave

Social Media Classification

Why ??

Web 2.0Web 2.0 Mobile 2.0Mobile 2.0

Information ServiceInformation Service Network ServiceNetwork Service

CollectingCollecting ConnectingConnecting

Main : Traditional MediaMain : Traditional Media Main : UserMain : User

About Social Media

DistributionDistribution“人”

InformationInformation

Build up trust

Build up trust

More Fast

More Fast

More Easy

More Easy

About Social Media

Closed MediaClosed Media

Social MediaSocial Media

About Social Media

CompanyCompanyBrandBrand

GovernmentGovernment

YOU!!!YOU!!!

ContextContext

CrowdsourcingCrowdsourcing

CollaborationCollaboration

Collective Collective intelligenceintelligence

Relation &

Communication

ContextContext

CrowdsourcingCrowdsourcing

CollaborationCollaboration

Collective Collective intelligenceintelligence

Relation &

Communication

About Twitter

About Twitter

About Twitter

Multimedia Messaging Service

PRone Medicom PR1 Division Digital PR

Made By @JERRYEFFECT

About Twitter

GroupingGroupingRelation &

Communication

We love PR@ME TOO

PR人PR人@jerryeffect@sociallog @claire0312

FriendsFriends

About Twitter

NewsNewsPromotionPromotion

InformationInformationFriendsFriendsNewsNews

PromotionPromotion

InformationInformation

Information, come and find me Information, come and find me

PRone Medicom PR1 Division Digital PR

Made By @JERRYEFFECT

@ReTwit

About Twitter

PRone Medicom PR1 Division Digital PR

Made By @JERRYEFFECT

About Twitter

Practice

About Twitter

PRone Medicom PR1 Division Digital PR

Made By @JERRYEFFECT

MoneyMoney

AbilityAbility

HumanityHumanity

Trust Trust

ConfidenceConfidence

About Twitter

PRone Medicom PR1 Division Digital PR

Made By @JERRYEFFECT

About Twitter

He is my friend!!

AdvocacyAdvocacyTone DownTone Down

I don’t care~~!!

Make a mistakeMake a mistake

PRone Medicom PR1 Division Digital PR

Made By @JERRYEFFECT

@DISCUSSION : SOCIAL MEDIA & PR

Your comments RT @DISCUSSION : SOCIAL MEDIA & PR

PRone Medicom PR1 Division Digital PR

Made By @JERRYEFFECT

PR

PR

can w

in w

hen

they em

ph

asize relation

!! PRone Medicom

PR1 Division Digital PR Made By @JERRYEFFECT

THANK YOU

PRone Medicom PR1 Division Digital PR

Made By @JERRYEFFECT