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This presentation is free to use, providing you place a link back to www.spaghettitraveller.com. This presentation is based around my travel blog www.spaghettitraveller.com and was created for my talk at BrightonSocial on the 1st August 2013, by Tom Bourlet. The presentation focuses on Social Media, however there are further notes involving SEO which I feel are pivotal when setting up or running a blog.
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SOCIAL MEDIA STRATEGY FOR
BLOGGING
By Tom Bourlet
Benefits Of Blogging
Demonstrate your expertise Build a community Naturally attract more traffic to the site It can potentially be a hub for your
marketing efforts Search engines want content that’s
helpful for users Google gives precedence to sites that
continually update content.
Picking A Name
Nomadic Samuel, Nomadic Matt ...Camels & Chocolate, Beer and Beans
o Uniqueo Keywordso Humerouso Memorable
Names for social platforms Twitter Facebook Pinterest Google+ Page
Firefox Imacro Script Add On
Tweetdeck
Building Links Through Social
Google Analytics
Google Analytics Traffic Sources
Ninja Pinner / Imacro
Social Signals
Twitter Development Cards
Images
Old photos Friends facebook photos Flickr creative commons images
(include attributions)
Flickr Images
Image Search
In The SERP’s
Rel=author
Picking A Title – Keyword Tool
Webmaster Tools
Data Highlighter
Extra Useful Tools
Bloglovin – automatically posts new blog posts onto brand Facebook page.
Google+ communities YouTube videos – embed them onto
your site
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